Your entire business. One platform.More profit, less work.
MOVA runs your entire business in one place and keeps every department in sync, so you earn more with less work.
DepartmentsPick one
Talking now
Decision
Talk to the supplier before the next order.
02THE SHIFT
We used to do this with automations.Now it's time to connect understanding.
BeforeIf X happens, do Y.
Meet the team.Twelve departments. One system.
Each department does its own job and knows what the others are doing. Open any of them to see what it runs today.
Invoices
Every supplier invoice, read on arrival and posted straight to stock.
Works with Inventory, Finance, Website, Oversight
Open InvoicesLive todaySee exactly what runs
Every invoice file is saved and read the moment it arrives, and the same file never gets entered twice
LIVEinvoice-ingest-inbox
Snap a photo and it reads the invoice: supplier, company ID, number, date, total, VAT and every line
LIVEvision-extraction
Approve the lines and the goods go into the site's stock, costs updated, exactly once
LIVEinvoice-to-stock-intake
Service
Every customer question gets the right answer, fast, straight from the order.
Works with Orders, Customers, Shipping, Website, Finance, Oversight, Research
Open ServiceLive todaySee exactly what runs
When a customer asks when it'll arrive, the answer comes from the real status: the carrier, when it shipped, and whether packing has started
LIVEarrival-truth-engine
A customer left waiting for a rep triggers an alert with a status summary and a draft reply
LIVEwait-alert-tiers
Credits and refunds, issued without leaving the conversation
LIVEchat-credit-note
Finance
What's actually left, per order, per product, per month.
Works with Service, Website, Marketing, Invoices, Orders, People, Customers, Shipping, Oversight
Open FinanceLive todaySee exactly what runs
Every order's profit includes a marketing cost, organic orders too. For now it's a fixed amount the owner sets, not that order's actual ad cost
LIVEorder-marketing-cost-in-profit
What you actually owe suppliers: open balances, what's been paid, and what nobody logged a payment for, each shown separately
LIVEwhat-is-really-owed
Every supplier invoice gets a due date, even when none is printed on it, from that supplier's payment terms
LIVEdue-dates-from-supplier-terms
Inventory
Every SKU: what's on hand, how long it lasts, and how much cash it ties up.
Works with Marketing, Invoices, Website, Research
Open InventoryLive todaySee exactly what runs
Every six hours: what to reorder, from whom, how much, and why, spelled out on the line
LIVEreplenishment-engine-6h
Bundle stock is calculated from its parts, never typed in
LIVEinventory-bundle-bom
Sold-out days don't count against a product. Demand is measured only on days it was in stock, so a bestseller that sold out doesn't get under-ordered
LIVEstockout-aware-velocity
Marketing
What you spent, what came back, and what you can spend tomorrow.
Works with Website, Finance, Inventory, Research, Customers
Open MarketingLive todaySee exactly what runs
Every morning: paid revenue by channel, against each channel's cost and the break-even line. For Google, cost is the fixed daily budget, not actual spend
LIVEchannel-roas-daily-mail
Your break-even CPA, from price, product cost, shipping and packaging, before you buy a single click. It doesn't deduct VAT, fees or labor yet
LIVEcampaign-budget-economics
Adjust ad spend, price or volume and see right away what happens to monthly profit, and which lever matters most
LIVEprofit-whatif-simulator
Orders
Every order from checkout to courier: who prepares it and how long it takes.
Works with Service, Shipping, People, Finance, Customers, Oversight
Open OrdersLive todaySee exactly what runs
P&L for every order that went through the packing station: product, packaging, labor, a fixed marketing cost, and shipping once the courier reports it. Card fees aren't included in this report
LIVEper-order-pnl
Packing instructions and shelf location, right on the order line
LIVEprep-instructions-bin
Which delivery options checkout offers right now, by city, time of day, weekday and holidays
LIVEdelivery-promise-engine
People
Who's working, on what, at what cost, and what each person is good at.
Works with Orders, Finance, Oversight, Website
Open PeopleLive todaySee exactly what runs
A time clock on a tablet at work: sign in with a one-time code sent to your phone, and nobody can open two shifts at once
LIVEclock-otp-kiosk
How many minutes of work went into each order. Pack five at once and you aren't counted five times
LIVEconcurrency-aware-labor-cost
Overtime calculated under Israel's Hours of Work and Rest Law
LIVEisraeli-overtime-engine
Shipping
From warehouse to doorstep: labels, couriers, tracking and cost.
Works with Service, Orders, Website, Finance
Open ShippingLive todaySee exactly what runs
One button on the order sends it to your own courier or one of three carriers, and saves the tracking number
LIVEmulti-carrier-dispatch
If a carrier's update goes missing, the system checks in on its own
LIVEdelivery-confirmation-poll
No promising a specific date in a city your couriers don't cover
LIVEscheduled-coverage-guard
Customers
Who each customer is, what they buy, how often, and what they're worth.
Works with Service, Finance, Marketing, Website, Orders
Open CustomersThe data's all thereSee exactly what runs
An RFM score and a persona for every customer, with a confidence level and a one-line summary
LIVErfm-persona-engine
Full purchase history, including everything from before the current system
LIVEmerged-shopify-woo-history
Churn risk and upsell potential for every customer. The model is built, but it isn't a daily work queue yet
DERIVABLEchurn-and-upsell-prediction
Website
From the first click to a finished checkout.
Works with Service, Marketing, Finance, Inventory, Shipping, Oversight, Research, Customers, Invoices, People
Open WebsiteLive todaySee exactly what runs
Traffic, channels and conversion, credited to the page people landed on, not the page where they happened to buy
LIVEga4-ops-bridge
When a checkout or payment error is logged, the owner gets an email and a text within about two minutes. One message per fault, even if it hits many customers
LIVEcheckout-error-alert
A check every evening at 21:45: was the store fast today, and is the cache working? The owner gets one message: all clear, or a list of what's wrong
LIVEnightly-healthcheck
Oversight
Built-in checks across departments. When one spots an anomaly, it alerts, stops or fixes.
Works with Website, People, Service, Orders, Invoices, Finance
Open OversightLive todaySee exactly what runs
The hours report only goes to the accountant once it has no broken clock-ins. The server refuses to send it until they're fixed or someone explicitly overrides
LIVEaccountant-send-gate
A scan every 15 minutes catches paid personalized-poster orders with no print file, and texts a link that rebuilds the file
LIVEposter-sketch-watchdog
If the delivery report shows a message was rejected, it's resent on WhatsApp, once, and never as a marketing blast
LIVEsms-whatsapp-rescue
Research
What other sellers charge, what's starting to move in your sales, and what sells again each season.
Works with Inventory, Marketing, Website, Service
Open ResearchLive todaySee exactly what runs
What other Israeli sellers charge for a product scanned from a supplier link: lowest, median and highest, pulled from Google Shopping in one click
LIVEisraeli-price-compare
Every six hours, for every stock-tracked product: are sales up or down, the last 30 days against the 30 before
LIVEreplenishment-engine-6h
What sold in the coming months this time last year, adjusted for this year's growth, for items whose history was loaded from the previous system
LIVEseasonal-forecast-yoy
Two departments. One decision.
12 departments, 23 connections. Pick any two to see what they tell each other, and what gets decided.
0 of 23 connections
Pick a department.
04THE CUSTOMER JOINS
Not: Meta brought in ₪200K in revenue.But: which source brought in the customers worth the most?
One question. Five departments each hold a piece of the answer, and none of them can answer it alone.
- MarketingWhere they came from
- OrdersWhat they ordered this time
- CustomersWhat they bought before
- ServiceHow much service they needed
- CustomersWhether they came back
- FinanceWhat they're worth over time
Here's what the answer looks like
- Source A
- The most orders. Most customers buy once and never come back.
- Source B
- A third of the orders. Customers come back three times and need less service.
Source B brought fewer orders and more money.
Illustrative scenario
Where it's headedSee exactly what runs
A daily report by channel, based on revenue actually paid and confirmed, with the break-even line marked. Attribution uses the last paid click within seven days, from the journey recorded on the order itself.
LIVEchannel-roas-daily-mail
Every customer gets an RFM score and a persona with a confidence level, based on a history that includes the previous system.
LIVErfm-persona-engine
Each order saves its source, and every order through the packing station has its own profit. Profitability by source, rather than revenue by source, needs total profit per customer, and that isn't possible yet: many orders are missing costs, and there's no ad cost per order.
VISION
Every decision leaves as a task.
Smart departments are worth nothing if nobody acts on what they recommend.
Inventory
We need to order 120 units today.
- What needs to happen
- Order 120 units from the supplier
- Who owns it
- Purchasing lead
- By when
- Today
- What done looks like
- Goods received in stock
The data's all thereSee exactly what runs
The task board is built, with owners, priorities, due dates and stalled-task detection. A recommendation a manager approves in the inbox becomes a task on it, but the detectors only run on demand, not on a schedule, and so far every task on the board was entered by hand.
DERIVABLEops-task-board
How we get started
- 1
Check the fit
We find the three places where starting pays off most.
- 2
Learn how you work
Where work is still manual, and what already works well.
- 3
Connect and build
We build on what you already have, one department at a time.
- 4
Roll out and improve
Alongside your team, and we keep improving after launch.
Questions people ask before they start
Who is MOVA for?
Businesses where a lot is going on: orders, stock, staff, suppliers and customers. The fit check tells us whether there's enough real value to unlock. MOVA was built on, and runs every day in, an e-commerce business with a warehouse, a team and deliveries.
Do we have to replace all our systems?
No. We start from what you already have and move one department at a time, beginning where it pays off most. Some tools stay, like your payment provider, which simply connects and reports to MOVA like everything else.
Does it work with our website and the tools we already use?
We connect what you have during onboarding, and tell you up front what needs an account or a permission and what works from day one. Whatever's connected, MOVA reads.
How long until we see results?
The fit check itself delivers something concrete: the three places most worth starting, and a map of where the business still runs by hand. From there we move one department at a time, not through a year-long software project.
How much does it cost?
We start with a fit check to see whether there's enough real value for you. It isn't a pitch for something you don't need. If we don't find anything truly worth changing, we'll tell you.
What do you need from us?
Tell us how you work today, and open an account or grant access where a connection needs it. We'll tell you where in advance. Mapping, connecting, building and rollout are on us. You don't need to become AI experts.
Does the AI make decisions on its own?
Anything that needs a decision comes to you as a recommendation, with the reason behind it, and the call stays yours. The replenishment engine, for example, tells you what to order and why, but never orders on its own. A supplier invoice line the system isn't sure about stays blank until a person fills it in.
Will the chat make up answers for our customers?
No. It answers from the order's real status. When it gets stuck, or a customer asks for a person, it flags the conversation to your team and sends an alert with a summary and a draft reply. Its knowledge never changes on its own: recurring questions come to you as recommendations.
How is our data protected?
Your data is yours. We don't sell it, and we don't use it for anything except running your business.
How is this different from automations like Zapier?
Automation connects actions: when X happens, do Y. MOVA connects understanding: every department works from the same data, so labor cost goes into the profit of every order that passes the packing station, and the site reads the same stock as the warehouse.
How does MOVA use employee data?
Our rule: data should give managers more ways to understand their people, and fewer ways to police them. That decides which screens we build and which we don't. Along the way there's less typing, too: messages and invoices flow straight into the system instead of being keyed in.