Orders & operations
Meet Axel, your AI order management agent.
Axel is MOVA's AI order management agent for online stores. At Basic, included in the $149/month base, he keeps a daily order board: what came in, what's being packed, and what shipped. Premium, $49/month, sends each order only to someone on shift and starts its packing timer on its own. He joins your store one department at a time.
How long does it actually take?
- Basic: A daily order board: what came in, what's being packed, and what shipped
- Premium: Sends an order only to someone on shift, and its timer starts on its own
- Master: Splits a business order into a package for each recipient
Axel works every day at Hasod, the online gift store in Israel where we built MOVA. At your store, the team joins one department at a time.
Axel is one of MOVA's 11 AI employees, all 11 included at Basic in the $149/month base.
- Department
- Orders & operations
- His question
- Who's on it, and by when?
- Where he works today
- At Hasod today. At your store, he joins one department at a time
- Price
- Basic is included. Upgrades from $49/month
An order just came in. Who's packing it, how long should it take, and how do you know it went out right?
At Basic, Axel shows what came in, what's being packed, and what shipped. At Premium, every order also gets someone on it and a time: the timer starts when it's assigned and stops when it's handed to the carrier.
01What Axel does
What does an AI order management agent do?
The cards marked “At Hasod today” run there every day. At your store, they come one department at a time, at the level you choose. The tag on each card shows its level: Basic is included in the base, and Premium and Master are upgrades.
- 01Basic:
A daily order board
Every order of the day on one board: what came in, what's being packed, and what already shipped.
- 02At Hasod todayPremium:
A packing timer that starts on its own
Assigning someone to an order moves it to “being packed” and starts a timer. Handing it to shipping stops it. Nobody reports a start or a finish.
- 03At Hasod todayPremium:
Every order against its expected time
The expected time comes from the last 90 days of the products in the order. With no history yet, the screen says there's no average, instead of guessing.
- 04At Hasod todayPremium:
Only people on shift
An order goes only to someone clocked in right now, with up to 2 orders being packed per person. Overriding the rule is logged.
- 05At Hasod todayMaster:
A task from the chat, on the order
A rep chatting with a customer writes a task that attaches to the order line: add a gift note, change a color, move it to another day.
- 06At Hasod todayMaster:
One order, many addresses
A business customer orders once and sends to many recipients. Each package gets its own address, note, and shipping.
02See it work
Axel at work: a new order, someone on it, and a timer
- 1
Today's orders, each with who's packing it and for how long.
- 2
A new order goes only to someone who's on shift and free.
- 3
Its timer starts on its own, against the expected time.
03Getting started
How does Axel join your store?
Axel works every day at Hasod, the online gift store in Israel where we built MOVA. At your store, the team joins one department at a time.
- 1
Tell us about your store
A short call with a person, not a bot: what you sell, who buys it, and what's not working.
- 2
Bring what you already have
Your products, photos, and content move to the new site, and everything runs from one admin. Until the new site goes live, your current one keeps selling.
- 3
Decide what comes to you
Axel shows who's on each order and by when. Overriding the shift rule is logged, and nothing that costs money runs until you turn it on.
- 4
You approve with one tap
What needs a decision comes to you with the reasons, on your phone or your computer. Approve, change, or say no.
Your payment processor and shipping carriers are connected during setup, where your provider allows it.
04Who he is
What matters to Axel
That every task has someone on it and a time. To him, being organized is a way of looking after people.
His question
“Who's on it, and by when?”
How he sounds
- “How long does it actually take?”
- “Where is it stuck?”
- “Great. Now let's take off another minute.”
05Teammates
Who does Axel work with?
Nobody on the team works alone. Here's how Axel works with the other departments at Hasod today.
Axel and MayaA customer asks in chat: will the gift box arrive by Friday?
- MayaCustomer: Will my mom's gift box get there by Friday?
- AxelOrder 18421 is packed and already with our own courier.
- MayaReply: It went out today with our courier, and it arrives today.
A precise answer, because the chat doesn't guess. It reads the order.
Maya, AI customer service agent
Axel and JettThe order's packed. The label, the carrier, and the tracking follow from it.
- AxelOrder 18421 is done at the packing station.
- JettOne click: label printed, carrier booked, tracking number saved.
- JettNo update from the carrier? The system checks on its own.
No double entry, and a delivered order closes even when a carrier's update goes missing.
Jett, AI shipping agent
Who balances him
People vs. the clock
Axel counts minutes, and Mimi looks after people's energy. Together: a shift that keeps time without wearing anyone out.
06The rest of the team
And ten more, one for each department.
07Three levels
How much does Axel cost?
Axel is included at Basic in the $149/month base. You can upgrade just Axel to Premium or Master, without upgrading the rest of the team, and go back to Basic any month.
Axel works at Hasod today, and joins your store one department at a time.
Basic for Axel
The essential version of the agent, included in the base: the core of its department's job.
Includedin the $149/month base
Included in your plan- A daily order board: what came in, what's being packed, and what shipped
- Recommended
Premium for Axel
The agent knows your whole store: products, orders, inventory, and suppliers. It does the main work of its department.
$49/month
Ask about PremiumEverything in Basic, plus:
- A packing timer that starts automatically, with an expected time based on the last 90 days
- Orders go only to the people on shift
- A shelf location and packing notes for every item, for your team only
Master for Axel
Everything in Premium, plus bigger quotas, a monthly review with a person from MOVA, and actions that cost money, which run only once you turn them on.
$79/month
Ask about MasterEverything in Premium, plus:
- A business order with dozens of recipients splits into separate packages
- A task from a customer chat is written straight onto the order
- A monthly review with a person from MOVA: what worked, and what to change
Prices as of Oct 2026, per month. Prices are before sales tax where it applies.
Pricing for the whole team08Questions
Questions about Axel, answered.
Is this another screen my team has to run?
No. Your team takes an order, packs it, and hands it to the carrier, as always. The timer starts when someone is assigned and stops at dispatch. There's no start form and no finish form.
What if a product has no history yet?
Then the screen says there's no average yet, and doesn't make up a time. The expected time is built from orders that were actually packed.
When does Axel start working at my store?
Axel works every day at Hasod, our own online gift store. At your store, Maya answers customers from launch day, and Axel joins one department at a time, once his department's data is in.
How much does an AI order management agent cost?
With MOVA, Axel is included at Basic in the $149/month base, together with your new site, the admin, and the rest of the team. You can upgrade just Axel to Premium for $49/month or to Master for $79/month, and go back to Basic any month. AI usage is included in normal volume. No credits to buy. Axel joins your store one department at a time. Setup and the move are a one-time fee, quoted after a short call. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. Prices are before sales tax where it applies.
What happens to my store's data?
Axel works with your orders: what came in, what's being packed, and what shipped, and at Premium who's packing each one. We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database. It belongs to you.
Want Axel in your store?
Axel works every day at Hasod, the online gift store in Israel where we built MOVA. At your store, the team joins one department at a time.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.