Stocky
Joins one department at a timeInventory & purchasing
- Basic: An alert when a product is about to run out
- Premium: Recommends what to reorder and how much, every 6 hours, and waits for your OK
- Premium: Knows what's on the way, and what's late
AI employees for ecommerce
AI employees for ecommerce: they do the work, you make the calls.
An AI employee is an AI agent with a fixed job in your online store: inventory, supplier invoices, orders, or staff hours. It works by rules you set and brings you what needs a decision. MOVA's 11 are all in the $149/month base, at Basic. US stores start with Maya, and the rest join one department at a time.
- Works by rules you set once
- You decide what runs on its own, and nothing that costs money runs until you turn it on
- Maya from launch day, the rest one department at a time
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
I've got a supplier order ready. It's waiting for your OK.
3 products will run out before the holidays
A supplier order, ready for your OK
Illustration. Stocky's run-out alert is Basic. A reorder ready for your OK comes with Premium.
01The definition
What is an AI employee in ecommerce?
An AI employee is an AI agent that gets a fixed job in your store, the way a new hire would: one department, recurring tasks, and clear limits on what it may do on its own and what comes to you.
The difference from regular software: it doesn't wait for someone to click. It sees what happened in your store, a new order or an incoming invoice, and prepares the next step. The difference from a person: it doesn't decide for you. You decide what runs on its own, and nothing that costs money runs until you turn it on.
Part employee, part software
Like an employee
It has a name, one department, and a question of its own.
Like software
It works by rules, the same way every day. No moods, no guesswork.
With the reasons
What needs a decision comes to you with the reasons and the numbers behind it.
02What it takes on
What does an AI employee take on, and what stays with you?
You set it once: what it does on its own, and what comes to you. This is how it's set today at Hasod, the online gift store in Israel where we built MOVA:
- 1On its ownRoutine work that doesn't spend your money: an answer to a customer's general question, a low-stock alert, reading a supplier invoice, the staff time clock.
- 2To youA supplier order, a discount, a refund, or a post that goes out comes to you first, ready, and you approve with one tap. At Master, an action that costs money, like store credit from the chat, runs on its own only once you turn it on.
- 3And in between, QQ runs fixed checks: an hours report with a missing clock-out is held before it reaches your accountant, and a possible duplicate invoice is flagged. Q is always included and isn't sold on its own.
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
Illustration
On its ownDoes it, then reports
- Answer a shipping or hours question
- Alert when a product runs low
- Read a supplier invoice, line by line
- Staff time clock
Green: runs on its own
To youPrepares it, then waits
- Supplier order
- Discount or refund
- A post in your store's name
- Anything that costs money
Gray: comes to you
03The roles
Four AI employees for the work behind the scenes.
Your customers never see them. They prepare the work behind every order. This is how they work at Hasod today, with the level of each line:
Pixie
Joins one department at a timeInvoices & documents
- Basic: Reads 10 supplier invoices a month, line by line
- Premium: Recognizes each supplier from the details on the invoice, up to 200 invoices a month
- Premium: Adds the goods on the invoice to your inventory
Axel
Joins one department at a timeOrders & operations
- Basic: A daily order board: what came in, what's being packed, and what shipped
- Premium: A packing timer that starts automatically, with an expected time based on the last 90 days
- Premium: Orders go only to the people on shift
Mimi
Joins one department at a timeStaff & scheduling
- Basic: A time clock on a tablet, for up to 3 staff
- Premium: Up to 10 staff, and a shift schedule built from their availability
- Premium: By default, your accountant gets the month's hours only when no clock-in or clock-out is missing. A manager can override it.
Basic: included in the basePremium: Master: an upgrade for this agent
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
04Getting started
How do you bring an AI employee into your store?
Like a new hire, minus the interviews: you tell us about the store, we connect it, and you set the limits.
IllustrationThe rows on the cards are examples
Tell us about your store
A short call with a person: what you sell, who buys it, and what's slowing you down.
- What do you sell?Done
- What's slowing you down?Done
We connect your data
Your site moves, and new orders come into one admin. From there, at Premium, your AI employees see what's happening in the store.
- Products and photosDone
- New ordersDone
You set what runs on its own
A low-stock alert? On its own. A discount, a refund, or a supplier order? It comes to you, ready.
- Low-stock alertDone
- Supplier orderFor your OK
Maya starts answering your customers the day your site goes live. The AI employees behind the scenes join one department at a time, once your data is in.
05A normal day
A normal day for an AI employee, at Hasod.
Not a roadmap. These run at Hasod today, our own store, and each card shows the level it comes with:
- Premium:
What to reorder, every 6 hours
Every product gets a line: what to do, how urgent it is, how many to order, and a sentence that explains why.
Stocky, Inventory & purchasing - Basic:
Supplier invoices, read line by line
A supplier invoice from a photo or a PDF is read in one pass: the supplier, the total, and every line with its quantity and price. 10 a month at Basic.
Pixie, Invoices & documents - Premium:
A schedule built from availability
A draft for the whole week from the availability each staff member entered. A shift nobody can cover gets a warning, not a forced assignment.
Mimi, Staff & scheduling - Premium:
A packing timer on every order
Assigning someone to an order starts its timer, with an expected time based on the last 90 days.
Axel, Orders & operations
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
Basic: included in the basePremium: Master: an upgrade for this agent
06At work
Three AI employees, in the middle of a workday.
This is how it looks at Hasod today. Each phone is an illustration, and under each one is the level it comes with.
- IllustrationStocky · InventoryRunning lowStocky
Morning gift box: 6 left, and about 3 sell a day. Suggest ordering 40.
- 6 left in stock
- About 3 sell a day
- Nothing on the way
- Suggested: 40 units
ApproveChangeNothing is ordered until you approve
StockyA reorder recommendation with its reasons. Nothing is ordered until you approve. Premium.
Premium:
- Illustration
Pixie, Invoices & documentsReading invoices is Basic. Recognizing the supplier and adding stock come with Premium, and the price flag with Master.
Basic: Premium: Master:
- Illustration
Axel, Orders & operationsThe order board is Basic. Giving orders only to the people on shift, and the automatic timer, come with Premium.
Basic: Premium:
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
07Who it's for
Who are AI employees for?
For a store that sells online, and whose evenings go to spreadsheets, invoices, and schedules.
A good fit if:
- Orders, inventory, and suppliers each live in a different app
- Supplier invoices arrive by email, and someone types them in
- You want the routine handled, and time left for what matters
Not the right fit if:
- You don't sell online yet: MOVA starts from an existing store
- You want someone to decide for you: an AI employee prepares, and the decision is yours
- You need someone to pack and ship by hand: people still do that
08Your data
Your store's data stays your store's.
AI employees work from your store's data. Here's how it's kept:
Its own database
Your store's data lives in its own database, and no other store can see it.
Used only to run the service
We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it.
A full export within 14 days
Cancel any month, and within 14 days you get a full export of your store's data.
09Price
How much does an AI employee cost?
$149/month before sales tax: your new site, the admin, hosting, upkeep, and all 11 agents at Basic. AI usage is included in normal volume. No credits to buy. You can upgrade any agent on its own to Premium or Master, from $29/month per agent. Setup and the move are a one-time fee, quoted after a short call.
The base, every month
$149/month
before sales tax
- A new, fast site, connected to your admin
- One admin for orders, shipping, inventory, customers, and supplier invoices
- All 11 AI agents at Basic
- Hosting, upkeep, security updates, and a daily backup
- AI usage in normal volume, with no credits to buy
- Support from a person, Mon-Fri in US business hours
- No long-term contract: cancel any month
Live in 7 days from access to your current site, or your first month is free. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
Stocky, inventory & purchasing: three levels
Basic is included in the base. Premium and Master are upgrades for this agent only.
BasicIncluded in the base
- An alert when a product is about to run out
Premium$49/month
- Recommends what to reorder and how much, every 6 hours, and waits for your OK
- Counts only the days a product was actually in stock
- Knows what's on the way, and what's late
Master$79/month
Everything in Premium, plus:
- Sends the purchase order to your supplier by email, with a photo next to every line
- Builds a bundle from slow-moving stock, photo included
- A discount that clears slow-moving stock and still keeps a margin
- A monthly review with a person from MOVA: what worked, and what to change
As of Oct 2026. Prices are before sales tax where it applies.
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
Key facts: AI employees at MOVA
- What an AI employee is
- An AI agent with one job in your store
- How many
- 11, one for each department of an online store
- Price
- $149/month, with your new site, the admin, and all 11 agents at Basic
- Upgrades
- Any one agent to Premium or Master, from $29/month
- At a US store
- Maya from launch day. The rest join one department at a time
- Money
- Nothing that costs money runs until you turn it on
As of Oct 2026. Prices are before sales tax where it applies.
10More solutions
More ways MOVA helps your store.
Each page answers one question store owners ask. Here are the others:
- AI agents for small businessA team for your store, not just another chatbot
- AI customer serviceWhat it answers, and when a person takes over
- WooCommerce migrationMove your store without starting over
- Site migration and SEOEvery old URL points to its new page
- Ecommerce operationsOrders, inventory, and supplier invoices in one admin
- Visibility in AI searchBuilt so AI search tools can read your store
11Questions
Questions, answered.
Will AI employees replace my staff?
No. An AI employee takes the work that repeats every day, and leaves your people the work that needs a person. With the routine handled, there's time for the next product, the big customer, and the idea that's been waiting.
What doesn't an AI employee do on its own?
A supplier order, a discount, a refund, a price change, or a post comes to you first, ready, with the reasons. At Master, an action that costs money, like store credit from the chat, runs on its own only once you turn it on.
How does it know what's happening in my store?
At Premium, it works from your store's admin: the orders from your site, inventory, suppliers, and invoices. At Basic, it does the core of its department's job. That's how it works at Hasod today. At your store, each one joins once your data is in, one department at a time.
When does it start working at my store?
Maya answers your customers in web chat from launch day, at Basic. The AI employees behind the scenes work every day at Hasod and join your store one department at a time, once your data is in.
Who can see my store's data?
We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database. It belongs to you.
What if it's not a fit?
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. If you leave, you get a full export of your store's data within 14 days. Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
Want AI employees in your store?
It starts with a short call with a person, and a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.