Marketing & content
Meet Cleo, your AI marketing agent.
Cleo is MOVA's AI marketing agent for online stores. At Basic, included in the $149/month base, she works out what you can spend on ads per order and still make money. Premium, $49/month, writes campaigns, posts, and emails as drafts that wait for your OK. She joins your store one department at a time.
Cute. Not for us.
- Basic: Works out what you can spend on ads per order and still make money, and brings post ideas
- Premium: Writes campaigns, posts, and emails, and measures each channel by the money that came in
- Every level: Posts and campaigns go out only with your OK
Cleo works every day at Hasod, the online gift store in Israel where we built MOVA. At your store, the team joins one department at a time.
Cleo is one of MOVA's 11 AI employees, all 11 included at Basic in the $149/month base.
Meet Cleo in 30 seconds
- Department
- Marketing & content
- Her question
- How will people feel?
- Where she works today
- At Hasod today. At your store, she joins one department at a time
- Price
- Basic is included. Upgrades from $49/month
Meta says the campaign is working. Do you scale up tomorrow, or is every extra order losing money?
At Premium, Cleo measures by the money that actually came in, not by what the ad network reports. And every post and campaign email waits for your OK.
01What Cleo does
What does an AI marketing agent do?
The cards marked “At Hasod today” run there every day. At your store, they come one department at a time, at the level you choose. The tag on each card shows its level: Basic is included in the base, and Premium and Master are upgrades.
- 01At Hasod todayBasic:
What you can spend to win an order
Enter the price, the cost, shipping, and packaging, and get the ad cost per order where you break even, plus a target with a safety margin.
- 02At Hasod todayPremium:
A two-week content plan
Pick a period, a goal, and the channels, and get a plan of posts: each with a hook, an audience, the reason it's there, and copy for each network. Everything waits for your OK.
- 03At Hasod todayPremium:
A campaign email from one request
Pick an audience, say in plain words what you want to tell them, and get a subject line, a preview line, and a designed email. Ask for “warmer” and get a new version.
- 04At Hasod todayPremium:
Ad return, from the money that came in
Every morning, an email shows yesterday's return on ad spend (ROAS) for each channel, from orders that were actually paid, not from what the ad network reports.
- 05At Hasod todayMaster:
Studio photos from a supplier's photo
A photo a supplier sent from a phone comes out as 3 studio photos of the same product, from 3 angles. The tool is told to keep the branding and the logo as they are, and you pick the version you like.
- 06At Hasod todayMaster:
Every purchase reaches Meta
As soon as a payment is confirmed, the purchase is sent to Meta from the server, even if the customer closed the browser before the thank-you page. Each purchase is sent once, and your ads learn from it.
02See it work
Cleo at work: next week's content plan
- 1
A plan for the week, with an audience for each post.
- 2
You approve post by post.
- 3
Whatever isn't approved yet, waits.
03Getting started
How does Cleo join your store?
Cleo works every day at Hasod, the online gift store in Israel where we built MOVA. At your store, the team joins one department at a time.
- 1
Tell us about your store
A short call with a person, not a bot: what you sell, who buys it, and what's not working.
- 2
Bring what you already have
Your products, photos, and content move to the new site, and everything runs from one admin. Until the new site goes live, your current one keeps selling.
- 3
Decide what comes to you
Cleo prepares, measures, and proposes. Posts and campaigns go out only with your OK, and an automatic message runs only once you turn it on.
- 4
You approve with one tap
What needs a decision comes to you with the reasons, on your phone or your computer. Approve, change, or say no.
Your payment processor and shipping carriers are connected during setup, where your provider allows it.
04Who she is
What matters to Cleo
That everything going out in your store's name is worth the attention. To her, design is a way to sell, not decoration.
Her question
“How will people feel?”
How she sounds
- “Cute. Not for us.”
- “This feels cheap.”
- “Good. Now I'm listening.”
05Teammates
Who does Cleo work with?
Nobody on the team works alone. Here's how Cleo works with the other departments at Hasod today.
Cleo and LumiMarketing doesn't take the ad network's word for it. It counts paid orders.
- CleoMeta says 38 purchases yesterday.
- LumiCheckout says 31 paid orders where Meta was the last paid click.
- CleoSo the budget goes by 31, not 38.
The budget follows the money that actually came in.
Lumi, AI website agent
Cleo and BrunoA 7.2 return on ad spend looks great. How far do you push it?
- CleoThis campaign brought back 7.2 times its ad spend. Let's scale.
- BrunoWe break even at 6.6, and this month's budget cap is nearly spent.
- CleoThen we scale up to the cap, and stop.
Marketing is measured against break-even, not by ad return alone.
Bruno, AI finance agent
Who balances her
Numbers vs. story
Bruno asks what's left, and Cleo asks how people will feel. Together: a campaign that looks good and pays off.
06The rest of the team
And ten more, one for each department.
07Three levels
How much does Cleo cost?
Cleo is included at Basic in the $149/month base. You can upgrade just Cleo to Premium or Master, without upgrading the rest of the team, and go back to Basic any month.
Cleo works at Hasod today, and joins your store one department at a time.
Basic for Cleo
The essential version of the agent, included in the base: the core of its department's job.
Includedin the $149/month base
Included in your plan- An ad budget calculator: how much you can spend on ads to win an order and still make money
- General post ideas for the month
- Recommended
Premium for Cleo
The agent knows your whole store: products, orders, inventory, and suppliers. It does the main work of its department.
$49/month
Ask about PremiumEverything in Basic, plus:
- Knows your products and your customers
- Writes a campaign email from one request, in your brand's design
- A full content plan, with copy for each social network
- Daily return on ad spend for every channel, from the money that actually came in
Master for Cleo
Everything in Premium, plus bigger quotas, a monthly review with a person from MOVA, and actions that cost money, which run only once you turn them on.
$79/month
Ask about MasterEverything in Premium, plus:
- 30 product photos a month, without a photographer
- A scratch card on a customer's order anniversary, with a 15-minute discount
- A yearly reminder to customers who buy in the same month every year
- Every purchase goes to Meta from your server, so your ads learn from it
- A monthly review with a person from MOVA: what worked, and what to change
Prices as of Oct 2026, per month. Prices are before sales tax where it applies.
Pricing for the whole team08Questions
Questions about Cleo, answered.
How do I know what one order cost in ads?
At Hasod, ad spend is measured per day and per channel, against orders that were actually paid. Splitting the spend down to a single order is built, but not switched on yet.
Does Cleo post on her own?
No. Cleo prepares a draft, and no post or campaign goes out without your OK. Automatic messages at Master, like a yearly reminder to customers, run only once you turn them on.
When does Cleo start working at my store?
Cleo works every day at Hasod, our own online gift store. At your store, Maya answers customers from launch day, and Cleo joins one department at a time, once her department's data is in.
How much does an AI marketing agent cost?
With MOVA, Cleo is included at Basic in the $149/month base, together with your new site, the admin, and the rest of the team. You can upgrade just Cleo to Premium for $49/month or to Master for $79/month, and go back to Basic any month. AI usage is included in normal volume. No credits to buy. Cleo joins your store one department at a time. Setup and the move are a one-time fee, quoted after a short call. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. Prices are before sales tax where it applies.
How many product photos does Cleo make?
30 product photos a month, at Master. We tell you before you reach the limit, nothing stops in the middle of a task, and anything beyond the limit goes ahead only after you approve it.
What happens to my store's data?
Cleo works with the numbers you enter in her ad budget calculator, and at Premium with your products, customers, and paid orders. We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database. It belongs to you.
Want Cleo in your store?
Cleo works every day at Hasod, the online gift store in Israel where we built MOVA. At your store, the team joins one department at a time.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.