Axel
Joins one department at a timeOrders & operations
- Basic: A daily order board: what came in, what's being packed, and what shipped
- Premium: Orders go only to the people on shift
Ecommerce operations
Ecommerce operations software, all in one admin.
Ecommerce operations software is where a store runs its day: orders, shipping, inventory, customers, and supplier invoices. MOVA puts all of it in one admin connected to your site, so a sale updates your stock on its own. It's part of the $149/month base, and US stores get it from launch day.
- A sale on your site updates inventory on its own
- Your payment processor is connected during setup, where your provider allows it
- No per-user pricing
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
Inventory updates with every order
At Premium, orders go only to staff on shift
The order board is Basic. Giving orders only to the people on shift, and the automatic timer, come with Premium.
01The definition
What is ecommerce operations software?
Ecommerce operations software is where you see and do the daily work of an online store: what was ordered, what's in stock, what shipped, who the customer is, and what came in from suppliers. In a small store, that work is usually spread across apps, spreadsheets, and inboxes, and each one knows only part of the story.
In MOVA, it's one admin, connected to your site. An order placed on your site updates your inventory, waits on the shipping board, and joins the customer's history, and supplier invoices sit in the same place. Every part updates the others.
Three things one admin does that a pile of apps doesn't
It updates on its own
A sale on your site comes off your inventory, without typing it in again.
It tells one story
The order, the shipment, and the customer, on the same screen.
It's on every screen
An order you open on your phone is the same order on your computer.
02The parts
Eight parts. One admin.
What's spread across apps today, in one place. Each part updates the others.
Orders and shipping
Every order in one place, from payment to delivery. A direct link to your shipping carriers comes with Jett at Premium, where your provider allows it.
Inventory and suppliers
Purchase orders to suppliers, receiving, and stock that updates with every order on your site.
Customers and leads
Every customer with their orders and history, plus leads from your site and chat.
Supplier invoices
Invoices and receipts from suppliers, kept in one place. Reading them from a photo, line by line, comes with Pixie (10 a month at Basic).
Email and chat
Customer emails, including automatic ones, and a chat that answers on your site at any hour.
Products and promotions
Products, variations, categories, coupons, and free shipping, all edited by you, with no code.
Staff and tasks
A time clock with a personal code for up to 3 staff, an hours report, and team tasks. Mimi at Premium covers 10 staff and builds shifts from availability.
Your site and your profit
Edit the home page banner and slider yourself, and see how much profit the store makes.
All eight run every day at Hasod, the online gift store in Israel where we built MOVA, and every store gets them in its admin from launch day.
03One order
One order comes in. The whole store updates.
Here's how an order moves through the admin, from the moment it's placed on your site:
- 1InventoryStock goes down on its own, with every order on your site.
- 2ShippingThe order waits on the shipping board. A direct link to your carriers that creates the shipment and brings the tracking number back comes with Jett at Premium, where your provider allows it.
- 3CustomersThe order joins the customer's history.
- 4EmailThe order emails go out on their own.
- 5ProfitWith Bruno at Premium, you see the profit on the order, before card processing fees.
Order 48112
Morning gift box · Paid on your site
Axel
New order from your site. It's on today's board.
Jett
It's on the shipping board, waiting for pickup.
- Inventory down by 1
- On today's order board
- On the shipping board
- Added to the customer's history
- Order email sent
Green: updated on its own, no typing
04Switching
How do you switch to one admin?
You don't have to stop the store. Three steps, and your current site keeps selling until the new one is ready.
IllustrationThe rows on the cards are examples
Your site moves, and your orders with it
Your products, photos, pages, and content move to the new site, and from launch day every new order comes into one admin.
- Products and photosDone
- New orders in the adminDone
We connect what already works
Your payment processor and shipping carriers are connected during setup, where your provider allows it. Other software, like accounting? We look at it on the first call, and MOVA can work alongside it.
- Payment processorDone
- Shipping carriersDone
- Other softwareWaiting
You work from any screen
On a computer or a phone. Whoever packs, answers customers, or handles invoices works in the same admin.
- YouDone
- Whoever packsDone
05Who works in it
Six agents who work inside the admin.
The admin works without them. With them, it also prepares the work. This is how they work at Hasod today, with the level of each line:
Stocky
Joins one department at a timeInventory & purchasing
- Basic: An alert when a product is about to run out
- Premium: Recommends what to reorder and how much, every 6 hours, and waits for your OK
Jett
Joins one department at a timeShipping
- Basic: A shipping board: what's waiting for pickup, what's on the way, and how long each package has waited
- Premium: Connected to your shipping carriers where your provider allows it: creates the shipment, and the tracking number comes back automatically
Pixie
Joins one department at a timeInvoices & documents
- Basic: Reads 10 supplier invoices a month, line by line
- Premium: Adds the goods on the invoice to your inventory
Mimi
Joins one department at a timeStaff & scheduling
- Basic: A time clock on a tablet, for up to 3 staff
- Premium: Up to 10 staff, and a shift schedule built from their availability
Bruno
Joins one department at a timeFinance & planning
- Basic: A break-even calculator, with numbers you enter yourself
- Premium: Profit on every order, including marketing, before card processing fees
Basic: included in the basePremium: Master: an upgrade for this agent
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
06Inside the admin
Three screens, one admin.
Shipping, supplier invoices, and checks, as they look at Hasod today. Each clip is an illustration, and under each one is the level it comes with.
- Illustration
Jett, ShippingThe board is Basic. Connecting your carriers (where your provider allows it) and closing delivered orders come with Premium.
Basic: Premium:
- Illustration
Pixie, Invoices & documentsReading invoices is Basic. Recognizing the supplier and adding stock come with Premium, and the price flag with Master.
Basic: Premium: Master:
- Illustration
Q, Quality controlQ is always included; each check starts when its department joins your store. The phone alert is a text, sent where your provider allows it. The details also go by email.
Always included:
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
07Who it's for
Who is MOVA's operations admin for?
For a store that sells online and ships orders, whose day starts by opening several apps.
A good fit if:
- You sell online and ship orders to your customers
- You have inventory and suppliers, and stock isn't always up to date
- You have a team, even a small one, and each person needs to see their part
Not the right fit if:
- You don't sell online: the admin is connected to your site, and starts from it
- You only need bookkeeping: the admin keeps supplier invoices in order, and doesn't replace your accountant
- Your software can't connect: MOVA can work alongside it, but it won't update on its own
08Price
How much does ecommerce operations software cost?
The admin is part of the base: $149/month before sales tax, together with your new site, hosting, upkeep, and all 11 agents at Basic. No per-user pricing. AI usage is included in normal volume. No credits to buy. Setup and the move are a one-time fee, quoted after a short call.
The base, every month
$149/month
before sales tax
- A new, fast site, connected to your admin
- One admin for orders, shipping, inventory, customers, and supplier invoices
- All 11 AI agents at Basic
- Hosting, upkeep, security updates, and a daily backup
- AI usage in normal volume, with no credits to buy
- Support from a person, Mon-Fri in US business hours
- No long-term contract: cancel any month
Live in 7 days from access to your current site, or your first month is free. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
Axel, orders & operations: three levels
Basic is included in the base. Premium and Master are upgrades for this agent only.
BasicIncluded in the base
- A daily order board: what came in, what's being packed, and what shipped
Premium$49/month
- A packing timer that starts automatically, with an expected time based on the last 90 days
- Orders go only to the people on shift
- A shelf location and packing notes for every item, for your team only
Master$79/month
Everything in Premium, plus:
- A business order with dozens of recipients splits into separate packages
- A task from a customer chat is written straight onto the order
- A monthly review with a person from MOVA: what worked, and what to change
As of Oct 2026. Prices are before sales tax where it applies.
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
Key facts: MOVA's operations admin
- What's in it
- Orders and shipping, inventory and suppliers, customers, supplier invoices, email and chat, products and promotions, staff and tasks, and your site
- Price
- Part of the $149/month base, with your new site and all 11 agents at Basic
- Users
- No per-user pricing
- Screens
- The same admin on a computer and a phone
- Your data
- Its own database, backed up every day and encrypted
- For US stores
- Early access: the admin from launch day
As of Oct 2026. Prices are before sales tax where it applies.
09More solutions
More ways MOVA helps your store.
Each page answers one question store owners ask. Here are the others:
- AI employees for ecommerceWhat they do, and who they're for
- AI agents for small businessA team for your store, not just another chatbot
- AI customer serviceWhat it answers, and when a person takes over
- WooCommerce migrationMove your store without starting over
- Site migration and SEOEvery old URL points to its new page
- Visibility in AI searchBuilt so AI search tools can read your store
10Questions
Questions, answered.
Can the admin connect to the software I already use?
Your payment processor and shipping carriers are connected during setup, where your provider allows it. For anything else, like accounting software, we look at it together on the first call, and MOVA can work alongside it. At Hasod, MOVA connects to WooCommerce, Meta, Google Analytics, and email.
Does it work on my phone?
Yes. It's one admin on every screen: an order you open on your phone is the same order on your computer, with no separate apps.
Do I need someone technical to change products, promotions, or the home page?
No. You manage products, categories, coupons, and promotions in the admin, and edit the home page banner and slider yourself, with no code.
Can my staff use it?
Yes. Whoever packs, answers customers, or handles invoices works in the same admin, and there's no per-user pricing. The admin has a secure sign-in, and each staff member clocks in on the time clock with a personal code: up to 3 staff at Basic, 10 with Mimi at Premium, and 20 at Master.
What happens to my data if I leave?
Your store's data belongs to you. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. If you leave, you get a full export of your store's data within 14 days.
Who can see my store's data?
We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database. It belongs to you.
Run your store from one admin.
It starts with a short call with a person, and a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.