Site migration and SEO
A website migration without losing SEO keeps every link Google already knows working. MOVA moves your products, photos, pages, and content to a new site and points every old URL to its new page with a permanent redirect, while your current site keeps selling. Live in 7 days from access to your current site, or your first month is free.
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
Your new siteBuilt at its own address
01The definition
Google knows your site by its URLs. When you move to a new site and the URLs change, an old link leads to an error page, and rankings built over years can slip. A careful migration keeps the connection: every old URL points, with a permanent redirect, to its new page.
That's what a move to MOVA does. Your products, photos, pages, and content move, as far as your current site can export them, and every old URL is redirected to its new address. The URL of a product you no longer sell tells Google it's gone, instead of showing an error page.
The page moved for good. Anyone who opens the old URL lands on the new one, and Google learns the new address.
The product isn't sold anymore. Google stops looking for it, instead of running into an error page.
A list of your pages for Google. Built from the live catalog, it stays up to date without anyone keeping the list by hand.
02The 7 days
AI does the work fast. People check every change before it goes live. Here's the move, step by step:
We get to know your store, and you get a fixed quote for the setup and the move. No commitment until then.
We get access to your current site and all the materials from your store. The 7 days start here.
AI builds the site and the admin and moves your products, photos, and content, and we check each step. Your current site keeps selling.
Only after your OK does the new site go live, and every old URL points to its new page. Maya starts answering your customers.
Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
03The redirects
Every platform writes URLs its own way. Here's what the redirects look like, by the platform you're moving from:
Hasod, the online gift store in Israel where we built MOVA, made the move itself, before we offered it to anyone else.
549
entries in Hasod's redirect map, each old URL from the previous store pointed to the new site
9
products no longer sold that tell Google they're gone, instead of showing an error page
Counted in Hasod's redirect map, Oct 2026: 156 category entries, 332 product entries, and 61 page entries. Of the products, 108 point to the shop page and 9 answer 410.
04An old link
Here's a redirect from the customer's side: a link Google has known for years, and the same product on the new site.
gift box for a team, with delivery
/products/gift-box
In Google, the old URL
Google still shows the URL from the old site. The customer clicks, as always.
/product/gift-box
On the new site, the same product
The server answers 301 before the page even loads, and the customer lands on the matching page. Google learns the new URL.
Part of the move:
Behind the scenes, every URL is mapped one by one, and the URL of a product you no longer sell answers 410 instead of an error page. That's how it works at Hasod today, and how we build your move.
05What Google gets
A good move keeps what you had. A good site gives Google more than it had. This is how it's built at Hasod today:
Old URLs are answered in the server's first line, before anything else runs: almost all redirect to their new page, and a product no longer sold answers 410.
It's built from the live catalog, every product and category, so nobody keeps the list by hand. And if products or categories are missing, it isn't written.
The title and description Google shows for each product and category page are written in one place, in the admin, and reach the page itself.
On the home page, on a phone, the banner and the menu arrive as ready HTML and appear before the site's app code loads.
These tools run at Hasod today. On the first call, before you commit, we decide together which of them fit your site.
06After the move
Your new site isn't left on its own. Maya answers your customers from launch day, and Lumi, who looks after the site, joins later, with the rest of the team, one department at a time:
Website & shopping
Customer service
Basic: included in the basePremium: Master: an upgrade for this agent
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
07Who it's for
For a store that already sells online and wants a new site without starting over, or losing what Google already knows about it.
08Price
Setup and the move are a one-time fee, quoted after a short call. After the move: $149/month for the new site, the admin, hosting, upkeep, and all 11 agents at Basic. AI usage is included in normal volume. No credits to buy. Prices are before sales tax where it applies.
The base, every month
$149/month
before sales tax
Live in 7 days from access to your current site, or your first month is free. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
Basic is included in the base. Premium and Master are upgrades for this agent only.
BasicIncluded in the base
Premium$49/month
Master$79/month
Everything in Premium, plus:
As of Oct 2026. Prices are before sales tax where it applies.
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
As of Oct 2026. Prices are before sales tax where it applies.
09More solutions
Each page answers one question store owners ask. Here are the others:
10Questions
Every old URL points to its new page with a permanent redirect, so visitors and Google land on the right page, and we check each step of the move. From WordPress, your links can stay exactly as they are. Google says rankings may go up and down for a while during a site move, and that they settle down over time. The ranking itself is Google's call, so no one can promise you a position, and we won't either.
We move your products, photos, pages, and content, and point every old link to its new page. Customers and order history come along where your current platform can export them. We check what your current site can export on the first call, before you commit.
Yes. The new site is built at its own address, and the switch happens at the end, after you approve it. Until then, your current site keeps selling as usual.
Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No. You give us access to your current site and the materials, and you approve at the end. AI does the work fast. People check every change before it goes live.
We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database. It belongs to you.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. If you leave, you get a full export of your store's data within 14 days.
It starts with a short call with a person, and a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.
