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Website and software for pet stores

Fewer texts. More dogs.

MOVA rebuilds your pet store's website and gives you one admin for deliveries, distributor invoices, inventory, and loyalty points, with a team of AI agents that bring you proposals. $149/month. US pet stores are joining now as early access.

Illustration of one hour. Some of it is Premium or Master work, and each agent joins your store one department at a time.

01Your week

Sound familiar?

02A day in the store

One day in the store, with MOVA.

From the morning delivery to the evening order to your distributor, and around again. Tap any time of day, or just watch.

Runs today: Every moment below runs today in Hasod, our own online gift store. At your store, the admin and Maya are there from launch day, and each other agent joins one department at a time, at the level on its tag.

7:40 amRuns today:

The delivery came in

Snap a photo of the distributor's invoice. Pixie reads every line, the bags go into inventory, and a price that went up since last time is flagged before it eats your margin.

The level of the work

Basic: Premium: Master:

Basic: included in the basePremium: Master: an upgrade for this agent

03The team

The agents a pet store needs most.

Each owns one part of the store, and they work from the same admin. This is how they work today at Hasod, with the level of each line:

  • Maya

    Basic from launch day

    Customer service

    • Basic: Answers general questions in web chat on your site: hours, delivery, returns, and payment
    • Premium: Recommends products by who they're for and the budget, from what's in stock
    • Premium: Keeps loyalty points for your customers and tells each one their balance
    Meet Maya
  • Stocky

    Joins one department at a time

    Inventory & purchasing

    • Basic: An alert when a product is about to run out
    • Premium: Recommends what to reorder and how much, and waits for your OK
    • Master: Sends the purchase order to your distributor by email
    Meet Stocky
  • Pixie

    Joins one department at a time

    Invoices & documents

    • Basic: Reads 10 distributor invoices a month, line by line
    • Premium: Adds the goods on the invoice to your inventory
    • Master: An alert when a distributor raises a price
    Meet Pixie
  • Axel

    Joins one department at a time

    Orders & operations

    • Basic: A daily order board: what came in, what's being packed, and what went out
    • Premium: A shelf location and packing notes for every item, for your team only
    Meet Axel
  • Jett

    Joins one department at a time

    Shipping

    • Premium: Creates the shipment with your carrier, where your provider allows it, and the tracking comes back on its own
    • Master: For your own drivers: two drivers never get the same delivery
    Meet Jett
  • Lumi

    Joins one department at a time

    Website & shopping

    • Basic: A site check once a month: speed, broken links, and titles for Google
    • Premium: When an item runs out in your inventory, its page shows it as out of stock right away
    Meet Lumi

Basic: included in the basePremium: Master: an upgrade for this agent

MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time.

Coming:

No customer runs out of food.

MOVA will learn how fast each dog goes through a bag and message the customer before it runs out, with their points and the same order in one tap. Your store's own autoship, from your own shelf.

Already runs at Hasod

  • Premium: Loyalty points for your customers, and their balance in chat
  • Basic: An alert when a product is about to run out
  • Premium: Recommends what to reorder and how much, and waits for your OK

Also on the way

  • A direct connection to the POS at your register
  • Loyalty points on in-store purchases too
  • The right driver or carrier for each order, picked by area

Stores that join now get these first.

04What you run today

What do you run today?

Pick what your store uses now, and see exactly how it works with MOVA.

Your POS
Your website
DeliveriesPick any

What you have What happens with MOVA

Example
  • No POSRuns today:

    Inventory lives in the admin, on your phone or the computer at the register.

  • WooCommerceRuns today: Part of the move:

    We read your products, categories, photos, and prices from your store and move them to MOVA. Every old link points to its new page.

  • Our own driversRuns today: Master:

    Your drivers claim deliveries in an app, with navigation to each stop, and mark them delivered. The order closes, and the customer gets an email.

Every shop gets

  • Runs today: Basic:

    Distributor invoices: snap a photo, and Pixie reads every line.

  • Runs today: Basic:

    An alert before a product runs out on your shelf.

  • Runs today: Basic:

    Maya answers your customers in web chat on your site from launch day.

Everything you picked runs today at Hasod

Talk it through with us

Names belong to their owners and appear here only so you can recognize what you use. They don't mean a partnership. "Runs today" means it runs in Hasod, our own store, and comes to your store with its agent.

05Setup

No tech skills needed.

We set it up with you, and you keep running the store while we do.

  1. Tell us about your store

    Your site, your POS, your drivers, and your distributors. One short call.

  2. We build and move

    We move your products, photos, and pages, point every old link to its new page, and set up your drivers and your team.

  3. You run the store

    From your phone or the computer at the register. Your drivers open their app from a link, with nothing to download.

Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.

Key facts

Price
$149/month for the site, the admin, and all 11 agents at Basic. Prices are before sales tax where it applies.
Setup and the move
A one-time fee, quoted after a short call
Live
Live in 7 days from access to your current site, or your first month is free.
Contract
No long-term contract. Cancel any month.
From launch day
Your new site, the admin, and Maya, your customer service agent, in web chat
Where it runs today
Every day in Hasod, our own online gift store in Israel

As of Oct 2026

06Questions

Questions, answered.

Do I have to replace my POS?

No. MOVA works next to the POS at your register. A direct connection to it is coming. Until then, what sells at the register is updated in the admin.

I already have a website. What happens to it?

We move your products, photos, pages, and content, and point every old link to its new page. Customers and order history come along where your current platform can export them. If it runs on WooCommerce or Shopify, the free store audit shows what we can already read from it.

Do my drivers need to download an app?

No. Each driver opens the app from a link, sees the open deliveries, claims one, and marks it delivered. The drivers' app is part of Jett's Master level.

Can it remind customers before their food runs out?

Not yet. It's what we're building next for pet stores: a message before the bag runs out, with the customer's points and the same order in one tap. Today, Stocky alerts you before a product runs out on your shelf, and loyalty points (Maya's Premium level) bring regulars back.

What does it cost?

$149/month for the site, the system and all 11 agents at Basic. No credits. Cancel any month. Setup and the move are a one-time fee, quoted after a short call. Prices are before sales tax where it applies.

Do US pet stores already use MOVA?

Not yet. MOVA runs every day in Hasod, our own online gift store in Israel, where supplier invoices, reorders, loyalty points, and our own drivers are daily work. US stores are joining now as early access: your new site, the admin, and Maya from launch day, and the rest of the team one department at a time.

Let's look at your store.

Book a short call. We'll look at your site with you and show you what the team would do in your store.

Live in 7 days from access to your current site, or your first month is free.

Tell us about your store.

A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.

Live in 7 days from access to your current site, or your first month is free.

The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.

No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.

US stores are joining as early access.

Outside the US? Start with + and your country code.

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