GEO for AI search
GEO, or generative engine optimization, is how you help AI tools like ChatGPT read your store and mention it in their answers. MOVA builds every new site to the usual guidance for Google and AI search. The recommendations themselves are the engines' call, so no one can promise you a spot.
$149/month for your new site, the admin, and all 11 agents at Basic. Live in 7 days from access to your current site, or your first month is free.
Where can I order gift boxes for my team, with a personal note in each?
Here's an option that fits:
Your store
Gift boxes for teams, and you can add a personal note to each one.
Morning gift box$32
Source: your site
robots.txt · AI crawlers allowed
01The definition
GEO, short for generative engine optimization, is SEO's next step for answer engines like ChatGPT, Perplexity, and Google's AI Overviews. With SEO, you want to show up in the list of results. With GEO, you want the engine to understand your store well enough to mention it in its answer.
In practice, that means a site an engine can read without running code, structured data that says what a product is, what it costs, and where it ships, and pages that say in plain words who the store is. None of it guarantees a recommendation: the engines decide that.
Show up in Google's list of results when someone searches.
Be part of the answer when someone asks an AI tool.
A fast, clear, well-organized site that's easy to read without running code.
02What's in place
Four things are in place. Each one says where it applies:
The recommendations themselves are made by ChatGPT, Google, and the other engines, so no one can promise you a spot, and we won't either. What we can do is build your site so they can read it.
03How it's built
Three questions every engine asks about a site, and how the site answers each one.
IllustrationThe rows on the cards are examples
For a store moving to us from WordPress, our pipeline builds ready-made pages, so a crawler that doesn't run code still sees the content. And at Hasod, the robots file lets the AI crawlers in.
Structured data tells the engine what the product is, what it costs, and what the shipping and return policies are, so it doesn't have to guess. At Hasod, product pages add it once the page loads. Google Search reads it when it renders the page; a crawler that doesn't run code won't see it.
The site says in plain words who the store is, what it sells, and where it ships. Hasod also has an llms.txt file, and for a store moving to us from WordPress, our pipeline builds one.
04Check it yourself
Four checks you can run yourself, with free tools:
Open /robots.txt on your site and look for AI crawlers by name: OAI-SearchBot (ChatGPT search), GPTBot, ClaudeBot, and PerplexityBot. A Disallow: / under one keeps it out of the whole site. Your host may have its own AI crawler setting too.
Paste a product page's address into Google's Rich Results Test. It lists the structured data it finds, like the price, shipping details, and return policy.
Open a product page's source, not the inspector, and look for its name, price, and description. That's what a crawler that doesn't run code reads.
One page in plain words, saying who you are, what you sell, and where you ship, gives search engines and AI tools a clear answer about your store.
These show whether an engine can read your store, not whether it will recommend it. On the first call, we go through them with you.
Check your store for free05From question to answer
Here's the goal in three screens: the question, what the engine reads on your site, and the answer. What's already in place, and how far it goes, is above.
Where can I order gift boxes for my team, with a personal note in each?
The engine looks for who answers this
The question
A shopper doesn't want a list of links. They ask an AI tool a whole question.
Every page here can be read without running code.
Green: read without guessing
What the engine reads
What it's allowed to read, what's on the page, and who the store is: everything it can understand without guessing.
Can they add a personal note?
Yes. Your store adds a personal note to every gift box.
Source: your site
The answer
And that's the goal: your store as part of the answer. The recommendation itself is the engines' call.
This is an illustration of the goal, not a promise: the recommendations themselves are made by ChatGPT, Google, and the other engines.
06Who looks after it
A site isn't built once and forgotten. Lumi checks it on a schedule, and here's what each level covers:
Website & shopping
Basic: included in the basePremium: Master: an upgrade for this agent
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
07Who it's for
For a store whose customers already ask AI tools what to buy and where, and that wants its site ready for it.
08Price
GEO isn't an add-on: every MOVA site is built to the usual guidance for Google and AI search. The site is in the base: $149/month before sales tax, with the admin, upkeep, and all 11 agents at Basic. You can upgrade any agent on its own, from $29/month.
The base, every month
$149/month
before sales tax
Live in 7 days from access to your current site, or your first month is free. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
Basic is included in the base. Premium and Master are upgrades for this agent only.
BasicIncluded in the base
Premium$49/month
Master$79/month
Everything in Premium, plus:
As of Oct 2026. Prices are before sales tax where it applies.
At your store, Maya answers customers in web chat from launch day, at Basic. The rest of the team works at Hasod today and joins one department at a time.
As of Oct 2026. Prices are before sales tax where it applies.
09More solutions
Each page answers one question store owners ask. Here are the others:
10Questions
That's the goal. Every site is built to the usual guidance for Google and AI search, and for a store moving from WordPress, our pipeline already builds ready-made pages AI tools can read without running code. The recommendations themselves are made by the engines, so no one can promise you a spot, and we won't either.
A text file at the root of a site that tells AI tools, in plain words, who the store is, what it sells, and where it ships. It's a proposed convention: as of Oct 2026, no major AI engine has said it uses llms.txt to choose what to recommend, so we treat it as a small extra next to structured data and readable pages. Hasod has one, and for a store moving to us from WordPress, our pipeline builds it.
With SEO, you want to appear in Google's list of results. With GEO, you want to be part of an AI tool's answer. The basics are shared: a fast, clear, well-organized site that's easy to read without running code.
That's set mainly by your site's robots.txt file, and sometimes by your host's own settings. At Hasod, the robots file welcomes GPTBot, OAI-SearchBot, ClaudeBot, and PerplexityBot, and allows Google-Extended, the setting that lets Google use the site's pages for Gemini. We look at yours together on the first call, or you can start with the free store audit.
We use your data only to run the service and never share it, except with the infrastructure, AI, and messaging providers that run it. Your store's data lives in its own database. It belongs to you.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. If you leave, you get a full export of your store's data within 14 days. Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
It starts with a short call with a person, and we look at where your site stands today.
Live in 7 days from access to your current site, or your first month is free.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.
