What happens to my Google rankings when I move?

In short

Every old link points to its new page with a permanent redirect, so visitors and Google land on the right page, and we check each step. From WordPress, your links can stay exactly as they are. Google says rankings may shift for a while during a move and settle over time, and no one can promise a position.

MOVA teamUpdated Oct 18, 2026 · 1 min read

On this page

1First, we map every link
2It depends on where you move from
3What no one can promise

First, we map every link

When we scan your current site, we go through every product, page, photo, and URL Google knows about. Every existing URL gets its place on the new site, so the rankings you built over the years have somewhere to go.

Illustration

An old link, and its new page

Shopify/products/gift-box/product/gift-boxRedirects
Wix/product-page/gift-box/product/gift-boxRedirects
WooCommerce/product/gift-box/product/gift-boxSame link
No longer sold/products/old-box410: gone

Illustration: example links, and where each one points on the new site.

It depends on where you move from

From WordPress and WooCommerce: your links can stay exactly as they are, so there's nothing to redirect.
From Shopify and Wix: every old URL redirects to the matching page on the new site.
From a custom-built site: your products, photos, and content come over as far as your current site can export them, and here too every old URL redirects to its new page.

A product you no longer sell tells Google it's gone, with a 410 status code, instead of showing an error page.

What no one can promise

Every site is built to the usual guidance for Google and AI search. Google says rankings may go up and down for a while during a site move, and that they settle down over time. The ranking itself is Google's call, so no one can promise you a position, and we won't either.

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Updated Oct 18, 2026

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Tell us about your store.

A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.

Live in 7 days from access to your current site, or your first month is free.

The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.

No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.

US stores are joining as early access.