MOVA vs Lindy
A Lindy alternative that works inside your store.
Pick Lindy if your team lives in Slack and email and wants a self-serve AI teammate there, at $29.99 or $49.99/month per user (both shown on Oct 18, 2026). Pick MOVA if you run an online store and want a new site, one admin, and an AI team, done for you, for $149/month plus a one-time setup fee. US stores start with Maya.
- Lindy works where your team talks: Slack, email, and iMessage. MOVA works inside your store's site and admin.
- Lindy bills every active user and counts credits. MOVA is one monthly price for the store, with AI usage included in normal volume.
- Lindy is one teammate with 40+ skills that you point at your tools. MOVA has 11 agents, one for each department of a store, joining one department at a time.
$149/month plus a one-time setup fee. Live in 7 days from access to your current site, or your first month is free.
As published on their site
Lindy
An AI teammate that works in Slack, email, and iMessage, and plugs into your tools
$29.99 or $49.99/month per user, in credits
Site, admin, and team
MOVA
A new site, one admin for the whole store, and 11 AI agents
$149/month, before sales tax
01The short answer
Lindy or MOVA: who should pick which?
Both can be the right choice. It depends on what your store needs right now.
Pick Lindy if:
- Your team works in Slack and email, and wants an AI teammate there for meetings, the inbox, and follow-ups
- You want to connect lots of tools: 1,500+ integrations, MCP, and a choice of AI model for each task
- You want to try it free: $50 in credits for 7 days, with no credit card
Pick MOVA if:
- You run an online store, and want a new site and one admin for orders, shipping, and inventory
- You'd rather not set up an assistant yourself: 11 agents are ready-made, one for each department, and join your store one department at a time
- You want one price for the whole store, not per user
In short: Lindy is an AI teammate for a team that works in Slack and email. MOVA is the site, the admin, and the team of an online store.
02The table
How do MOVA and Lindy compare, row by row?
Each row from what they publish, with the date below. Where we didn't find something, it says "Not found", not "No".
- Yes
- Partly, or only some
- No
- Not found, or doesn't apply
| What you need | MOVA | Lindy |
|---|---|---|
| A new site for your store | Included in the base | Not on their list of what's included |
| An admin for orders, shipping, and inventory | Included: one admin for the store | Connects to the tools you already have |
| Agents ready for each department | 11, one per department, joining one at a time | One teammate, 40+ skills, plus your own |
| You decide what runs on its own | Nothing that costs money runs until you turn it on | Approvals built in |
| Answers your customers | Maya, in your web chat, from launch day | Can triage your support queue |
| Where it works | Your store's site and admin | Slack, email, iMessage, and your browser |
| AI usage with no credits to buy | Included in normal volume | Credits, and it pauses when they run out |
| No per-user pricing | One price for your whole team | Every active user is billed |
| A lower monthly price | $149/month plus setup | $29.99 or $49.99 per user |
| No setup fee | A one-time fee, quoted after a short call | None listed |
| A free start or money back | Instead: the 7-day go-live guarantee | $50 in free credits, for 7 days |
As published on Lindy's home and pricing pages, read on Oct 18, 2026. Their pricing page showed $29.99 for 3,000 credits on one visit and $49.99 for 5,000 on another, the same day. Prices change, so check with them before you decide.
03In fairness
Where is Lindy strong, and where does it fall short?
Every option is good at something. Here's how it looks for an online store, from what they publish.
Where Lindy is strong
- Their strength
Free to start
$50 in credits for 7 days, with no credit card, and set up in 2 minutes, per their pricing page.
- Their strength
Connects to almost everything
1,500+ integrations, MCP support, and a choice of AI model for each task.
- Their strength
Works where your team works
In Slack, email, and iMessage, with meeting notes and inbox help, and an approval before anything with outside impact.
What a store owner should know
- Worth knowing
No store site or admin found
We didn't find a site, orders, shipping, or inventory in what Lindy includes. Lindy connects to your tools, and doesn't replace them.
- Worth knowing
Priced per user, in credits
Every active user is billed, and when credits run low, Lindy pauses credit-using actions until they reset or you top up.
- Worth knowing
You connect it yourself
Lindy plugs into your tools and learns how you work. Choosing the tools, and the work to hand it, is up to you.
04Why MOVA
Why pick MOVA over Lindy?
Lindy is one AI teammate with 40+ skills that you point at your tools. MOVA gives an online store its site, its admin, and 11 agents that work inside them, joining one department at a time.
- Illustration
Admin · Today
- New orderPacking
- ShippingWith the carrier
- Inventory2 running low
A site and an admin, not another tool
Your site, orders, shipping, and inventory live in one admin, and the agents join to work inside it, one department at a time.
- Illustration
This month
- Base: site, admin, 11 agents$149
- AI usageIncluded
- Credits to buyNone
One price, no credits
$149/month covers the site, the admin, and all 11 agents at Basic. AI usage is included in normal volume. No credits to buy.
- Illustration · Premium
Stocky · Reorder
3 products will run out before the holidays. How many to order of each, with the reasons.
ApproveNot nowYou decide what runs on its own
The team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on. For example, Stocky at Premium recommends what to reorder and how much, and waits for your OK. At Hasod, the online gift store in Israel where we built MOVA, it runs today.
- Illustration
A call with a person
Mon-Fri, US business hours
Site down? It comes first.
A person you can talk to
It starts with a short call with a person, not a bot. After that, support is part of the plan, and a problem that takes your site down comes first.
- Illustration
The 7 days
- 1
- 2
- 3
- 4
- 5
- 6
- 7
Access and materialsLive
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
05The price
How much does each cost, side by side?
What you pay, and what you get for it. Their prices as they publish them, with the date.
MOVA
$149
a month, before sales tax
- Upgrade any agent when you need it, from $29/month
- Setup and the move: a one-time fee, quoted after a short call
What's included
- A new, fast site, connected to your admin
- One admin for orders, shipping, inventory, customers, and supplier invoices
- All 11 AI agents at Basic
- Hosting, upkeep, security updates, and a daily backup
- AI usage in normal volume, with no credits to buy
- Support from a person, Mon-Fri in US business hours
- No long-term contract: cancel any month
Good to know
- Billed by usage: text messages, your payment processor's fees, and your domain's registration and renewal
- Quoted separately, and only with your OK: new pages, features, or systems, a redesign of a site that's already live, entering content in bulk, connecting new outside services, and paid ads
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Prices are before sales tax where it applies.
Lindy
$29.99
a month per active user, for 3,000 credits
- Another visit the same day showed $49.99 for 5,000 credits
- More credits: $10 per 1,000
What's included
- 40+ skills, plus your own
- 1,500+ integrations and MCP
- A choice of AI model for each task
- Approvals built in
Good to know
- Free: $50 in credits for 7 days
- Enterprise: custom pricing
As published on lindy.ai/pricing, read twice on Oct 18, 2026.
MOVA vs Lindy: key facts
- Lindy's price
- $29.99/month per user for 3,000 credits, or $49.99 for 5,000 on another visit
- MOVA's price
- $149/month for the whole store, plus a one-time setup fee
- Lindy's AI usage
- Credits; extra credits are $10 per 1,000
- MOVA's AI usage
- Included in normal volume, with no credits to buy
- Where Lindy works
- Slack, email, iMessage, and your browser
- Where MOVA works
- Inside your store's site and admin
- Lindy's free start
- $50 in credits for 7 days, no credit card
- MOVA's guarantee
- Live in 7 days from access to your current site, or your first month is free.
As of Oct 18, 2026.
06The team
11 agents. One base.
The $149/month base includes all 11 agents at Basic. Upgrade only the ones your store needs, from $29/month per agent.
Lumi, Website & shopping: Shoppers find what to buy, and don't get stuck on the way.
Maya, Customer service: Answers shoppers' common questions in your web chat, even in the middle of the night.
Cleo, Marketing & content: Post ideas for the month, and an ad budget that still makes money.
Scout, Market research: What the market is doing, before you set a price.
Axel, Orders & operations: Today's orders on one board.
Stocky, Inventory & purchasing: Catch a stockout before a customer does.
Jett, Shipping: Every package is on the board, and one that waits too long stands out.
Mimi, Staff & scheduling: Know who's working, and when.
Pixie, Invoices & documents: Your paperwork in one place, not in a pile.
Bruno, Finance & planning: Know your break-even point before you spend.
Q, Quality controlQ is always included and isn't sold separately. Q checks what he's responsible for before a problem reaches you, and each check starts when its department joins your store.MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time.
Meet all 11 agents07How to start
How do you start? In three steps.
AI does the work fast. People check every change before it goes live.
A short call with a person
Tell us how your store runs, and get a fixed quote for the setup and the move. You commit to nothing until you say yes.
IllustrationFirst call
- What do you sell?
- Who buys?
- What takes your time?
A fixed setup quote
Your site moves, and goes live
Your products, photos, and content move over, and we check every step. The new site goes live only after you approve it, and every old link points to its new page.
IllustrationThe move
- Products and photos
- Content and pages
- Old links redirected
Maya answers, and the team joins
Maya answers your customers in web chat from launch day, at Basic. The rest of the team joins one department at a time, and what needs a decision comes to you.
Illustration · Basic
Maya · Web chat
- Shipping times?Answered
- Return policy?Answered
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
08Questions
MOVA vs Lindy: your questions.
How do Lindy's credits work?
Lindy's pricing page showed two prices on Oct 18, 2026: $29.99 a month per active user for 3,000 credits, and on another visit, $49.99 for 5,000. Extra credits are $10 per 1,000. Their page says everyday asks use 2 to 250 credits and deep work 250 to 1,000, and that when credits run low, Lindy pauses until they reset.
Can Lindy work with my online store?
Lindy's integrations page lists Shopify, WooCommerce, BigCommerce, Squarespace, and Wix, so check yours on their list. Lindy connects to your tools and doesn't replace them, so running the store stays with you. With MOVA, the store itself, its orders, and its inventory are in the same admin the agents work in.
Does Lindy ask before it acts, like MOVA?
Yes. Lindy's FAQ says anything with outside impact, like sending an email or updating a ticket, waits for approval. At MOVA, the team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on.
Is MOVA more expensive than Lindy?
For a team of one or two, yes. Lindy is $29.99 or $49.99 a month per active user (both shown on Oct 18, 2026), and extra credits are $10 per 1,000. It passes $149 a month at 3 users on the $49.99 price, or 5 on the $29.99 price. MOVA is $149/month for the whole store, with no per-user price and no credits to buy, plus a one-time setup fee. It also covers a new site, its hosting and upkeep, one admin, and 11 ready-made agents that join your store one department at a time.
Can I try MOVA for free, like Lindy?
No, there's no free trial. Instead, there's a go-live guarantee: Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count. No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
What does early access mean for a US store?
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Your payment processor and shipping carriers are connected during setup, where your provider allows it.
Want to see what MOVA would do in your store?
A short call with a person, and you get a fixed quote for the setup and the move. You commit to nothing until you say yes.
Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.