MOVA vs Wix
A Wix alternative you don't build yourself.
Pick Wix if you want to build your site yourself, from a prompt or template, with a free plan and a 14-day money-back guarantee (Oct 18, 2026). Pick MOVA if you sell online and want your site rebuilt, moved, and kept up for you, with one admin and an AI team, for $149/month plus setup. US stores start with Maya.
- On Wix, you build the site yourself. At MOVA, we build it, move it, and check every change for you.
- Wix gives you a site, with a store from its Core plan. MOVA gives you a site, one admin for the whole store, and 11 AI agents that join one department at a time.
- Wix's displayed prices are for a year, paid in full up front. MOVA is paid month by month, with no contract.
$149/month plus a one-time setup fee. Live in 7 days from access to your current site, or your first month is free.
As published on their site
Wix
A website builder where you build your site and store yourself, with AI and drag and drop
A free plan; selling from Core, priced by location
Site, admin, and team
MOVA
A new site, one admin for the whole store, and 11 AI agents
$149/month, before sales tax
01The short answer
Wix or MOVA: who should pick which?
Both can be the right choice. It depends on what your store needs right now.
Pick Wix if:
- You want to build and design the site yourself, and you have the time
- You need a simple store on a small budget, starting from a free plan
- You want a 14-day money-back guarantee
Pick MOVA if:
- You already sell online, and don't have time to run and fix the site yourself
- You want someone to move your site, keep your old links working in Google, and check every step
- You want one admin for orders, shipping, and inventory, with agents that join it one department at a time
In short: Wix is a good tool if you want to build your site yourself. MOVA builds, moves, and keeps up your store for you, with one admin and a team.
02The table
How do MOVA and Wix compare, row by row?
Each row from what they publish, with the date below. Where we didn't find something, it says "Not found", not "No".
- Yes
- Partly, or only some
- No
- Not found, or doesn't apply
| What you need | MOVA | Wix |
|---|---|---|
| An online store | Built and moved for you | You build it, with AI and drag and drop |
| Someone builds and checks it for you | We build, move, and check | You, or a pro you hire through Wix |
| Your current store moved, with every old link redirected | Products, photos, pages, and content | Not found on their pricing page |
| An admin for orders, shipping, and inventory | Included: one admin for the store | eCommerce from the Core plan, by level |
| AI agents with names and roles | 11, one per department, joining one at a time | Aria, Kleo, Juno, and Omni |
| AI usage with no credits to buy | Included in normal volume | Agent actions use credits that don't roll over |
| You decide what runs on its own | Nothing that costs money runs until you turn it on | A price change or a campaign waits for you |
| Upkeep and fixes | Hosting, upkeep, security updates, backups | Hosting and support; the edits are yours |
| Pay month to month | No long-term contract: cancel any month | Displayed prices: a year, paid up front |
| No setup fee | A one-time fee, quoted after a short call | None listed |
| A free start or money back | Instead: the 7-day go-live guarantee | A free plan, and 14-day money-back |
| People you can reach | A person, Mon-Fri in US business hours | 24/7 customer care, chat or a call |
As published on Wix's pricing page, its Symphony pricing page, and its blog post on AI agents for eCommerce, read on Oct 18, 2026. Wix shows prices by location, so this page quotes no Wix figure: see wix.com/plans for yours.
03In fairness
Where is Wix strong, and where does it fall short?
Every option is good at something. Here's how it looks for an online store, from what they publish.
Where Wix is strong
- Their strength
Build it yourself, your way
A site from one prompt or 2,000+ templates, and drag and drop for every detail.
- Their strength
A free plan to start
A free plan with no credit card, paid plans from a simple site to an advanced store, and a 14-day money-back guarantee.
- Their strength
Help around the clock
24/7 customer care on every plan, by chat or a scheduled call.
What a store owner should know
- Worth knowing
The work is yours
You build and update the site yourself, or you find a pro through Wix.
- Worth knowing
Moving is on you too
We didn't find a service on their pricing page that moves an existing store, with its old links.
- Worth knowing
A year up front, and credits
Displayed prices are for a year paid in full, and AI agent actions use credits that reset monthly and don't roll over.
04Why MOVA
Why pick MOVA over Wix?
Wix gives you a good tool to build your site yourself. MOVA gives your store a site, an admin, and a team, with people who check the work.
- Illustration
Admin · Today
- New orderPacking
- ShippingWith the carrier
- Inventory2 running low
A site and an admin, not another tool
Your site, orders, shipping, and inventory live in one admin, and the agents join to work inside it, one department at a time.
- Illustration
This month
- Base: site, admin, 11 agents$149
- AI usageIncluded
- Credits to buyNone
One price, no credits
$149/month covers the site, the admin, and all 11 agents at Basic. AI usage is included in normal volume. No credits to buy.
- Illustration · Premium
Stocky · Reorder
3 products will run out before the holidays. How many to order of each, with the reasons.
ApproveNot nowYou decide what runs on its own
The team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on. For example, Stocky at Premium recommends what to reorder and how much, and waits for your OK. At Hasod, the online gift store in Israel where we built MOVA, it runs today.
- Illustration
A call with a person
Mon-Fri, US business hours
Site down? It comes first.
A person you can talk to
It starts with a short call with a person, not a bot. After that, support is part of the plan, and a problem that takes your site down comes first.
- Illustration
The 7 days
- 1
- 2
- 3
- 4
- 5
- 6
- 7
Access and materialsLive
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
05The price
How much does each cost, side by side?
What you pay, and what you get for it. Their prices as they publish them, with the date.
MOVA
$149
a month, before sales tax
- Upgrade any agent when you need it, from $29/month
- Setup and the move: a one-time fee, quoted after a short call
What's included
- A new, fast site, connected to your admin
- One admin for orders, shipping, inventory, customers, and supplier invoices
- All 11 AI agents at Basic
- Hosting, upkeep, security updates, and a daily backup
- AI usage in normal volume, with no credits to buy
- Support from a person, Mon-Fri in US business hours
- No long-term contract: cancel any month
Good to know
- Billed by usage: text messages, your payment processor's fees, and your domain's registration and renewal
- Quoted separately, and only with your OK: new pages, features, or systems, a redesign of a site that's already live, entering content in bulk, connecting new outside services, and paid ads
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Prices are before sales tax where it applies.
Wix
From Core
to take payments, priced by location
- A free plan to start, with no credit card
- Paid plans: Light, Core, Business, and Business Elite
- See wix.com/plans for the price where you are
What's included
- A custom domain, free for 1 year on paid plans
- Hosting and AI creation tools
- Payments and Basic eCommerce from Core
- 24/7 customer care
Good to know
- Displayed prices are for a year, paid in full
- AI agents: credits that reset monthly
- A 14-day money-back guarantee
As published on wix.com/plans and its Symphony pricing page, Oct 18, 2026.
MOVA vs Wix: key facts
- Wix's price
- Taking payments from the Core plan, billed yearly and priced by location (see wix.com/plans); a free plan to start
- MOVA's price
- $149/month, plus a one-time setup fee
- Who builds the site
- Wix: you, or a pro you hire. MOVA: we do
- The move
- Wix: not found on its pricing page. MOVA: done for you, every old link redirected
- Wix's AI agents
- Aria, Kleo, Juno, and Omni, using credits that don't roll over
- MOVA's AI agents
- 11, included at Basic, joining one department at a time
- Wix's guarantee
- 14-day money-back
- MOVA's guarantee
- Live in 7 days from access to your current site, or your first month is free.
As of Oct 18, 2026.
06The move
What moves if you leave Wix?
We move it for you, and your current site keeps selling until the new one goes live.
- Products and photosEvery product, with its photos.
- Content and pagesYour pages, categories, and the words on them.
- Every old link handledEach page that moves points to its new page, so visitors and Google land in the right place. A product you no longer sell tells Google it's gone.
- Payments and shippingYour payment processor and shipping carriers are connected during setup, where your provider allows it.
Customers and order history come along where your current platform can export them.
Moving from Wix
Before launch- Products and photos
- Content and pages
- Old links redirected
Old link, new page
- /product-page/gift-box/product/gift-box301
- /category/gifts/product-category/gifts301
- /about-us/about301
- /product-page/old-mugNo longer sold410
The old site keeps selling until the new one goes live
07How to start
How do you start? In three steps.
AI does the work fast. People check every change before it goes live.
A short call with a person
Tell us how your store runs, and get a fixed quote for the setup and the move. You commit to nothing until you say yes.
IllustrationFirst call
- What do you sell?
- Who buys?
- What takes your time?
A fixed setup quote
Your site moves, and goes live
Your products, photos, and content move over, and we check every step. The new site goes live only after you approve it, and every old link points to its new page.
IllustrationThe move
- Products and photos
- Content and pages
- Old links redirected
Maya answers, and the team joins
Maya answers your customers in web chat from launch day, at Basic. The rest of the team joins one department at a time, and what needs a decision comes to you.
Illustration · Basic
Maya · Web chat
- Shipping times?Answered
- Return policy?Answered
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
08Questions
MOVA vs Wix: your questions.
My store is on Wix. What happens to it?
We move your products, photos, pages, and content, and point every old link to its new page. Customers and order history come along where your current platform can export them. Your current site keeps selling until the new one goes live.
Will I lose my Google rankings if I leave Wix?
Every old link points to its new page with a permanent redirect, so visitors and Google land on the right page, and we check each step of the move. Google says rankings may go up and down for a while during a site move, and that they settle down over time. The ranking itself is Google's call, so no one can promise you a position, and we won't either.
Does Wix have AI agents too?
Yes. Wix's blog lists Aria for site management, Kleo for marketing, Juno for customer messages, and Omni for automation, and says a price change or a campaign waits for your sign-off. Their Symphony pricing page says agent actions use credits that reset monthly and don't roll over. MOVA's 11 agents are included at Basic, with AI usage in normal volume and no credits to buy.
Is MOVA more expensive than Wix?
Usually, yes. Wix has a free plan, taking payments starts at its Core plan, and its paid plans are billed yearly and priced by location. MOVA is $149/month plus a one-time setup fee. What you get is different: Wix is a tool you build with, and MOVA is a service. We build and move the site, keep it up and fix it, and you get one admin for the store and 11 AI agents that join one department at a time.
Can I keep selling while you move my store?
Yes. The new site is built at its own address, and the switch happens at the end, after you approve it. Until then, your current site keeps selling as usual.
What if MOVA isn't right for me?
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. And the guarantee: Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
What does early access mean for a US store?
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Your payment processor and shipping carriers are connected during setup, where your provider allows it.
Want to know what moves from your Wix site?
A short call with a person, and you get a fixed quote for the setup and the move. You commit to nothing until you say yes.
Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.