MOVA vs Shopify
A Shopify alternative, done for you.
Pick Shopify if you want to build and run your store yourself, with thousands of apps and its built-in AI assistant, Sidekick: $29/month billed yearly, $39 monthly (Oct 18, 2026). Pick MOVA if you want your store moved, kept up, and checked for you, with one admin and an AI team, for $149/month plus setup. US stores start with Maya.
- On Shopify, you build and run the store yourself. At MOVA, we build it, move it, and check every change for you.
- Shopify adds a fee of 2% on Basic when you use a third-party payment provider. MOVA is $149/month for the base, and your payment processor's fees are paid by use.
- Shopify comes with one AI assistant, Sidekick. MOVA has 11 agents, one for each department, joining one department at a time.
$149/month plus a one-time setup fee. Live in 7 days from access to your current site, or your first month is free.
As published on their site
Shopify
A platform to build and run an online store yourself, with an AI assistant and thousands of apps
From $29/month on yearly billing, $39 monthly
Site, admin, and team
MOVA
A new site, one admin for the whole store, and 11 AI agents
$149/month, before sales tax
01The short answer
Shopify or MOVA: who should pick which?
Both can be the right choice. It depends on what your store needs right now.
Pick Shopify if:
- You want a big platform with thousands of apps, and you're ready to run it yourself
- You sell in many countries, with storefront translation and prices in local currencies
- You also sell in person, at a counter or at events
- You want to start almost free: 3 days free, then $1/month for 3 months
Pick MOVA if:
- You want someone to move your store, keep your old links working in Google, and check every step
- You'd rather not manage apps and plugins yourself: the site, the admin, and the team in one plan
- You want people you can talk to, and an AI team that brings you proposals
In short: Shopify is strong if you run the store yourself, especially selling worldwide. MOVA moves your store, runs it with you, and brings the team.
02The table
How do MOVA and Shopify compare, row by row?
Each row from what they publish, with the date below. Where we didn't find something, it says "Not found", not "No".
- Yes
- Partly, or only some
- No
- Not found, or doesn't apply
| What you need | MOVA | Shopify |
|---|---|---|
| An online store | Built and moved for you | You build it, from a template or a prompt |
| Someone builds and checks it for you | We build, move, and check | A Shopify Partner you hire |
| Your current store moved, with every old link redirected | Products, photos, pages, and content | Guides, CSV import, apps, or a partner |
| An admin for orders, shipping, and inventory | Included: one admin for the store | Orders, inventory, and shipping |
| AI agents, one for each department | 11, one per department, joining one at a time | One AI assistant, Sidekick |
| An app store with thousands of add-ons | A new outside service is quoted first | Thousands of apps |
| People you can reach | A person, Mon-Fri in US business hours | 24/7 chat support |
| A lower monthly price | $149/month plus setup | $29 yearly, $39 monthly |
| No setup fee | A one-time fee, quoted after a short call | No setup fees |
| A free start | Instead: the 7-day go-live guarantee | 3 days free, then $1/month for 3 months |
| A dated go-live guarantee | Live in 7 days from access to your current site, or your first month is free. | Not found on their pages |
As published on Shopify's US pricing page and its migration page, read on Oct 18, 2026. Prices and features change, so check with them before you decide.
03In fairness
Where is Shopify strong, and where does it fall short?
Every option is good at something. Here's how it looks for an online store, from what they publish.
Where Shopify is strong
- Their strength
A huge platform
Thousands of apps, a built-in AI assistant, and tools for email campaigns, discounts, and abandoned checkouts.
- Their strength
Sell worldwide
Storefront translation, prices in local currencies with Shopify Payments, and selling in many countries from one store.
- Their strength
Start almost free
3 days free, then $1/month for 3 months, and no setup fees, per their pricing page.
What a store owner should know
- Worth knowing
The work is yours
You build the store, choose its apps, and keep it running, or you hire a Shopify Partner to do it.
- Worth knowing
A fee on third-party payment providers
With a third-party payment provider, Shopify adds 2% on Basic, 1% on Grow, and 0.6% on Advanced.
- Worth knowing
Moving is on you
Shopify offers guides, CSV import, migration apps, and partners. Its CSV import doesn't move orders or blog posts.
04Why MOVA
Why pick MOVA over Shopify?
Shopify gives a strong platform to people who run it themselves. MOVA gives your store a site, an admin, and a team, with people who check the work.
- Illustration
Admin · Today
- New orderPacking
- ShippingWith the carrier
- Inventory2 running low
A site and an admin, not another tool
Your site, orders, shipping, and inventory live in one admin, and the agents join to work inside it, one department at a time.
- Illustration
This month
- Base: site, admin, 11 agents$149
- AI usageIncluded
- Credits to buyNone
One price, no credits
$149/month covers the site, the admin, and all 11 agents at Basic. AI usage is included in normal volume. No credits to buy.
- Illustration · Premium
Stocky · Reorder
3 products will run out before the holidays. How many to order of each, with the reasons.
ApproveNot nowYou decide what runs on its own
The team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on. For example, Stocky at Premium recommends what to reorder and how much, and waits for your OK. At Hasod, the online gift store in Israel where we built MOVA, it runs today.
- Illustration
A call with a person
Mon-Fri, US business hours
Site down? It comes first.
A person you can talk to
It starts with a short call with a person, not a bot. After that, support is part of the plan, and a problem that takes your site down comes first.
- Illustration
The 7 days
- 1
- 2
- 3
- 4
- 5
- 6
- 7
Access and materialsLive
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
05The price
How much does each cost, side by side?
What you pay, and what you get for it. Their prices as they publish them, with the date.
MOVA
$149
a month, before sales tax
- Upgrade any agent when you need it, from $29/month
- Setup and the move: a one-time fee, quoted after a short call
What's included
- A new, fast site, connected to your admin
- One admin for orders, shipping, inventory, customers, and supplier invoices
- All 11 AI agents at Basic
- Hosting, upkeep, security updates, and a daily backup
- AI usage in normal volume, with no credits to buy
- Support from a person, Mon-Fri in US business hours
- No long-term contract: cancel any month
Good to know
- Billed by usage: text messages, your payment processor's fees, and your domain's registration and renewal
- Quoted separately, and only with your OK: new pages, features, or systems, a redesign of a site that's already live, entering content in bulk, connecting new outside services, and paid ads
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Prices are before sales tax where it applies.
Shopify
$29
a month, Basic, on yearly billing
- $39/month on monthly billing
- Grow: $79/month yearly ($105 monthly)
- Advanced: $299/month yearly ($399 monthly)
What's included
- A full store with orders and inventory
- Sidekick, a built-in AI assistant
- 24/7 chat support
- 3 days free, then $1/month for 3 months
Good to know
- 2% on Basic for a third-party payment provider
- POS Pro for a physical store: $89/month per location
As published on shopify.com/pricing, Oct 18, 2026.
MOVA vs Shopify: key facts
- Shopify's price
- $29/month on yearly billing, $39 monthly (Basic)
- MOVA's price
- $149/month, plus a one-time setup fee
- Who builds the store
- Shopify: you, or a partner you hire. MOVA: we do
- The move
- Shopify: guides, CSV, apps, or a partner. MOVA: done for you, every old link redirected
- AI on Shopify
- Sidekick, one built-in assistant
- AI at MOVA
- 11 agents, joining one department at a time
- Shopify's fee on third-party payment providers
- 2% on Basic, 1% on Grow, 0.6% on Advanced
- MOVA's guarantee
- Live in 7 days from access to your current site, or your first month is free.
As of Oct 18, 2026.
06The move
What moves if you leave Shopify?
We move it for you, and your current site keeps selling until the new one goes live.
- Products and photosEvery product, with its photos.
- Content and pagesYour pages, categories, and the words on them.
- Every old link handledEach page that moves points to its new page, so visitors and Google land in the right place. A product you no longer sell tells Google it's gone.
- Payments and shippingYour payment processor and shipping carriers are connected during setup, where your provider allows it.
Customers and order history come along where your current platform can export them.
Moving from Shopify
Before launch- Products and photos
- Content and pages
- Old links redirected
Old link, new page
- /products/gift-box/product/gift-box301
- /collections/gifts/product-category/gifts301
- /pages/about/about301
- /products/old-mugNo longer sold410
The old site keeps selling until the new one goes live
07How to start
How do you start? In three steps.
AI does the work fast. People check every change before it goes live.
A short call with a person
Tell us how your store runs, and get a fixed quote for the setup and the move. You commit to nothing until you say yes.
IllustrationFirst call
- What do you sell?
- Who buys?
- What takes your time?
A fixed setup quote
Your site moves, and goes live
Your products, photos, and content move over, and we check every step. The new site goes live only after you approve it, and every old link points to its new page.
IllustrationThe move
- Products and photos
- Content and pages
- Old links redirected
Maya answers, and the team joins
Maya answers your customers in web chat from launch day, at Basic. The rest of the team joins one department at a time, and what needs a decision comes to you.
Illustration · Basic
Maya · Web chat
- Shipping times?Answered
- Return policy?Answered
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
08Questions
MOVA vs Shopify: your questions.
My store is on Shopify. What moves?
We move your products, photos, pages, and content, and point every old link to its new page. Customers and order history come along where your current platform can export them. This is how Hasod, our own online gift store, moved from Shopify: 549 old links were mapped one by one to the new site. Almost all of them now redirect, most to the matching page and some to the shop page. A product that's no longer sold tells Google it's gone for good, instead of showing an error page.
Will I lose my Google rankings if I leave Shopify?
Every old link points to its new page with a permanent redirect, so visitors and Google land on the right page, and we check each step of the move. Google says rankings may go up and down for a while during a site move, and that they settle down over time. The ranking itself is Google's call, so no one can promise you a position, and we won't either.
Does Shopify charge a fee on every sale?
Shopify's pricing page lists a fee when you use a third-party payment provider instead of Shopify Payments: 2% on Basic, 1% on Grow, and 0.6% on Advanced. Its FAQ adds that card fees vary by plan. With MOVA, your payment processor's fees aren't part of the monthly price: you pay them by use.
Why does MOVA cost more than Shopify Basic?
Shopify Basic is $29/month on yearly billing, and MOVA is $149/month plus a one-time setup fee. On Shopify you build and run the store yourself; at MOVA we build it, move it, keep it up, and check it, with one admin and an AI team that joins one department at a time. If you want to run it yourself, and especially to sell worldwide, Shopify can be the better fit.
Can I keep selling while you move my store?
Yes. The new site is built at its own address, and the switch happens at the end, after you approve it. Until then, your current site keeps selling as usual.
What if MOVA isn't right for me?
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded. And the guarantee: Live in 7 days from access to your current site, or your first month is free. The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
What does early access mean for a US store?
MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time. Your payment processor and shipping carriers are connected during setup, where your provider allows it.
Want to know what moves from your Shopify store?
A short call with a person, and you get a fixed quote for the setup and the move. You commit to nothing until you say yes.
Live in 7 days from access to your current site, or your first month is free.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.