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What do the 11 AI agents do?

In short

MOVA's team is 11 AI agents, one for each department: facing customers, behind the scenes, and money and quality. They work every day at Hasod, the online gift store in Israel where we built MOVA. At your store, Maya answers customers from launch day, the rest join one department at a time, and each works at Basic in the base.

MOVA teamUpdated Oct 18, 2026 · 1 min read

On this page
  1. 1Three groups
  2. 2Each asks a question of their own
  3. 3What works at your store

Three groups

On each card: what the agent is for, and below it, what it does at Basic, the level included in the base.

Facing customers

On the site, in chat, in marketing, and in the market.

Behind the scenes

Orders, stock, shipments, and staff time.

Money and quality

Invoices, profit, and checks.

Each asks a question of their own

Each agent has a job, something they care about, and a question of their own. Stocky asks “How many, exactly?” Bruno asks “Nice. And what's the profit?” And Q asks “Based on what?” Everyone has a counterweight, so no decision pulls only one way.

What works at your store

At Hasod, the whole team works every day. At your store, Maya answers your customers from launch day, and the rest of the team joins one department at a time.

In the $149/month base, every agent works at Basic: the core of its department's job. At Premium, it knows your whole store, and you can upgrade any agent on its own, from $29/month.

Did this answer your question?

On the MOVA site

Tell us about your store.

A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.

Live in 7 days from access to your current site, or your first month is free.

The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.

No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.

US stores are joining as early access.

Outside the US? Start with + and your country code.

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