The AI agents on your team.
MOVA has 11 AI agents, one for each part of your store, all at Basic in the $149/month base. Maya answers your customers from launch day, and the rest join one department at a time. The team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on.
5 answers · Updated Oct 18, 2026
Who they are
What do the 11 AI agents do?
MOVA's team is 11 AI agents, one for each department: facing customers, behind the scenes, and money and quality. They work every day at Hasod, the online gift store in Israel where we built MOVA. At your store, Maya answers customers from launch day, the rest join one department at a time, and each works at Basic in the base.
Read the full answerWhat works at my store from day one?
From launch day, you have your new site, the admin, and Maya, your customer service agent, answering customers in web chat at Basic. The rest of the team joins one department at a time. In the base, every agent works at Basic, and you can upgrade any one of them on its own.
Read the full answerWhat does Maya do in my web chat?
Maya answers your customers in web chat on your site from launch day. At Basic, she answers general questions, like hours, shipping, returns, and payment, up to 300 chats a month. Premium is an upgrade: she knows your whole store and also answers about a specific order, using its live status.
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How they work
Who makes the final call?
You do. A proposal comes with its reasons, and you approve it, change it, or say no. The team proposes. You approve. You decide what runs on its own, and nothing that costs money runs until you turn it on. Maya answers your customers' common questions on her own, from launch day.
Read the full answerWhat happens when an agent makes a mistake?
Like any AI, the agents can make mistakes, so the work is built around checks. Each proposal says what it's based on, and nothing that costs money runs until you turn it on. People check every change to your site before it goes live, and Q runs fixed checks, like a missing clock-out or a possible duplicate invoice.
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On the MOVA site
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A short call with a person, not a bot. We learn about your store, and you get a fixed quote for the setup and the move.
Tell us about your store.
A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.
Live in 7 days from access to your current site, or your first month is free.
The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.
No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.
US stores are joining as early access.