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Is the work done by AI or by people?

In short

Both. AI does the work fast. People check every change before it goes live. The agents bring proposals, and the decision is yours. You decide what runs on its own, and nothing that costs money runs until you turn it on. And the first call is with a person, not a bot.

MOVA teamUpdated Oct 18, 2026 · 1 min read

On this page
  1. 1Who does what
  2. 2When we build your site
  3. 3In everyday work

Who does what

  • AI speeds it upIt builds, moves, answers, and prepares proposals: the heavy, fast work.
  • People checkPeople check every change to your site before it goes live.
  • You decideA proposal comes with its reasons. Approve it, change it, or say no.

When we build your site

We build the site, the admin, and the automations with AI, with design, speed, and accessibility built in from the start. People check each step, and the new site goes live only after you approve it. After launch, every change we make to your site is checked before it goes live.

In everyday work

The agents bring proposals, and the decision is yours. At your store, Maya answers your customers' common questions on her own from launch day. A discount, a refund, a supplier order, or a price change comes to you first. At Master, an action that costs money, like a credit from the chat, runs on its own only once you turn it on.

You talk to a person on the first call and after it, with support Mon-Fri in US business hours. You don't need to know anything about AI: we talk about your store, not technology.

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On the MOVA site

Tell us about your store.

A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.

Live in 7 days from access to your current site, or your first month is free.

The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.

No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.

US stores are joining as early access.

Outside the US? Start with + and your country code.

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