What is MOVA?

In short

MOVA is one subscription with three parts: a new, fast site, one admin for the whole store, and 11 AI agents, one for each department. It runs every day at Hasod, the online gift store in Israel where we built MOVA. US stores join as early access: Maya from launch day, the rest one department at a time.

MOVA teamUpdated Oct 18, 2026 · 2 min read

On this page

1Three parts, one subscription
2Who it's for
3Built first for our own store

Three parts, one subscription

A new, fast siteFast on a phone, clear, and built to lead shoppers all the way to checkout. Built so ChatGPT and other AI search tools can read your store, not only Google.About the store rebuild
One admin for the whole storeOrders, shipping, inventory, customers, and supplier invoices in one place, on a computer or a phone.About the admin
11 AI agentsOne for each department. At Hasod, they answer customers, prepare campaigns, track stock, and work out profit every day. In the base, each one works at Basic.Meet the 11 agents

Who it's for

Stores that already sell online, on a site of their own. We take your current site, rebuild it, and connect the admin and the team to it. If you don't have an online store yet, MOVA probably isn't the right fit yet: start selling first, and talk to us once your store is up.

Built first for our own store

MOVA was born at Hasod, where real orders come in every day. The system and the team run there before they reach you.

MOVA runs every day in our own store, Hasod. US stores are joining now as early access: your new site, the admin and Maya, your customer service agent, from launch day. The rest of the team joins one department at a time.

The price, in short

The base is $149/month: the site, the admin, hosting, upkeep, and all 11 agents at Basic. Upgrade any agent on its own, from $29/month. Setup and the move are a one-time fee, quoted after a short call. Prices are before sales tax where it applies.

Basic, Premium, and Master: what's the difference?What each agent does at each level, and what an upgrade costs

Still have a question? Email us

Updated Oct 18, 2026

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On the MOVA site

See pricingThe $149/month base, each agent's levels, and how setup is quoted

Tell us about your store.

A short call with a person, not a bot. We learn how your store runs, and you get a fixed quote for the setup and the move.

Live in 7 days from access to your current site, or your first month is free.

The 7 days start when we have access to your current site and all your materials. Time spent waiting for your approvals or materials doesn't count.

No long-term contract. Cancel any month. The setup fee covers work already done, so it isn't refunded.

US stores are joining as early access.